"How a Flat Roofing Company Generated Over £2 MILLION
Extra Revenue
By SLASHING Their Marketing Costs...

...And How You Can Too."

How It All Began...

Hi – I’m Mike Knight of MKLINK and here’s how you can generate a minimum of £10,000 extra revenue for your business via your website within 12 months or less or you don’t pay a penny.

I’m going to explain how you can take or retake control of your internet marketing, get your website to the top of the search engines like Google yet stop paying so-called "search engine optimisation" companies un-necessary fees.

I’m going to explain how you can increase your visitors from a number of web sources and more importantly, how you can ramp up your conversion rate of visitors to leads and sales.

And I’ll also mention how you can retain you clients and customers for longer.

Here’s a quick explanation of how and why I can make you that very specific, definite promise.

In the late nineties I worked for an ISP in Bristol and finally in July 1998, my own company MKLINK was eventually launched and incorporated.

Between 1998 and 2005, we developed and managed websites for hundreds of UK businesses of varying sizes, all round the UK.

But in 2005 I radically changed my business around. And here’s why...

In 2005 - one of my clients – a company called County Flat Roofing was doing very well through their website.

In fact, they were making so much money (£ Millions) that their sales manager – a chap called Paull Newsome - came to work for me because he wanted to learn all about the web and get involved in using it to generate leads for County Flat.

Now, until that point, I had mostly been designing websites to look nice and basically be a kind electronic brochure.

Sometimes I’d be asked to add some features to it like an online shop or a quotation system – that kind of thing. Being a web developer, this kind of thing appealed to my technical side and so we got by making websites and doing what we thought people wanted.

And by the by, the vast majority of our clients didn’t really know what they wanted and so we drifted on this way for years.

If the websites that we made actually generated money for our clients then we considered that a lucky bonus.

But (and this is a big ‘but’), what Paull made me very quickly realize was that what business owners really wanted and needed was internet marketing that produced as many leads and sales as possible for their business. For the least cost.


I'm the good looking one on the right!

I'm hugely grateful that Paull's so
incredibly focused when it comes to measuring and analysing sales results.

It really, really makes all the difference between success and failure.

I’d never really looked at it from that angle before as I'd been too focused on programming and web development rather than maximising client profits.

Now here’s where the plot thickens.

At the same time, by co-incidence, Google bought a little-known company called Urchin.

You might know Urchin these days as Google analytics and they’ve certainly come on a long way.
This is a key point because this brought understanding web visitor behaviour and website traffic sources into the mainstream and not just for websites like Amazon or Ebay.

In fact, it quickly became so important to us that at the time Google’s software was too basic and limited and so we invested several thousand pounds on some other web tracking analytics software which was recommended by Coca Cola’s web designers which we put on key clients websites.

And what we quickly discovered changed my life forever.

As a direct result of the information that we found out, I decided to completely change the direction of MKLINK because I felt that we were not giving our clients what they should be getting.

For the first time ever, I really knew what we should be doing. It was like I could see properly for the first time.

The 3 Crucial Ingredients to Your Success Online.

I finally understood the 3 vital ingredients that all successful websites need to have in place to maximise the profits for the site owner.

That’s website visitor traffic, site conversion rates and client retention rates.

Optimising each of these key areas enables business owners to literally double their turnover – very often for little or no cost.

This may sound obvious, but you’d be amazed at what we discovered because it was so simple and basic that most people really overlook it and focus on the wrong things, namely : People don't care what your website looks like - they only care about what the site can do for them.

If you could see – like we did – where your potential clients are bailing out of your website – over silly things, you’d want to go and have a stiff word with your web designer.

This information was revolutionary to us. We could see where visitors were coming from, which adverts were working and which weren’t, which search engines and keywords they were using, how long they spent on the website, how they interacted with the site and where and why they left. This might all sound a little mundane now but back just a few years ago – this was like magic to us!

So, since that turning point, we have spent thousands of hours and tens of thousands of pounds in training in the UK and the United States to make sure that we learned as much as we could about internet marketing and how to improve those 3 key areas; traffic, conversion and retention, to consistently achieve maximum results, time after time after time.

And then it finally started to dawn on us that we were actually in a bit of a niche.

And I say that without any disrespect to many of the great marketers that I’ve personally paid to learn from and gained some great information. Some were truly great. Some not so great.
You see, the challenge with a lot of these people is that their expertise is generic.

Whenever I’ve tried asking them specific, nitty gritty questions about improving the performance of a particular website, they very often don’t know what to do because it’s either slightly technical or they are applying general strategies and hoping they apply to the web.

In short – many of them wouldn’t know how to update a website or write a bit of code or setup a Google pay per click campaign or install some tracking code properly if their life depended on it.
Which is why we decided to offer our own unique combination of training, marketing advice and specific step by step tutorials on how to actually do it properly – rather than giving people a load of re-hashed generic waffle.

Web Designers Aren't Marketers. (And Marketers Aren't Web Designers).

This way, we’ve discovered that we can help people make their websites better and give them as much or as little technical advice as people want so that they – or their web developers – can make the explicit changes that we show them about their specific websites and make really positive changes because they then know exactly what to do.

I say all this because we did this and learned all this the hard way because – as you now know, long before we got into training – we spent several years developing, hosting and maintaining several hundred websites and have lost a lot of hair and sleep making sure they worked properly and learning how to do it all!

Anyway, finally, in 2008, armed with all this information and with everything we’d discovered ourselves and what we’d learned from others , we emerged as an internet marketing training company and because of all the information we learned along the way tracking and testing our clients websites meant that we can give other businesses the benefit of what we've discovered about what works and what doesn't work.

Bear in mind – none of this is theory – we tracked and tested and monitored dozens of live key client websites.

So anyway, at this point, having generated over £40 Million in additional revenue for our clients and having tested our unique marketing system with hundreds of UK businesses, I’d like to share with you exactly how we do it and how we can promise to get the best results for you and why we offer our £10,000 guarantee.

We originally designed the first website health check and action plan back in 2005, well before we offered training and since then hundreds of clients have successfully used this blueprint.

In short, the secret to successful internet marketing campaign is – like most things in life – working to a plan.

And the reason it works so well is that we are independent.

We have no agenda to manage your website or host it or look after it. That’s your job or your web designer’s job.

Most people don’t have a clue about web marketing or don't have a plan or a budget or a consistent strategy because they simply have no reason to have the experience.

Not only that, adding insult to injury, they often have to listen to different people, all with their own agenda.

So – who SHOULD you listen to?
  • Your marketing company?
  • Your sales people?
  • Your search engine optimiser?
  • Your graphic designer?
  • Your web designer?
  • Your hosting company?
  • Your IT company?
  • Your software supplier?
  • Your merchant bank?

All of these people have their own interests at heart. But of course the only person that you should listen to is your customers and prospects and you should be finding out exactly what they want.

Your Visitors Are Telling You What They Want. (And What They Don't)

That's precisely what we learned how to do and that’s what we can show you too. Very easily.

And the good news is that there are very straightforward ways you can do this online, that most people simply don’t know about. Most web designers don’t know this stuff either!

So, no wonder most people we speak with are confused and don’t know where to turn! This is exactly why all our information is independent because it’s unbiased and it’s designed to specifically help you maximise your marketing, rather than line the pockets of any web company you might happen to be using.

The reason understanding this is so crucial is because most people we come across are very confused as to what they should be doing.

In order to provide an easy to use road-map for you that gives you focus and clarity and direction, we firstly need to understand the dynamics of your business.

This is precisely why I decided to retrain from being a web developer to being a chartered accountant, so that I can give real, practical business advice, rather than just talking about websites and graphic design and programming.

So the first thing we do is find out more about your business.

This is important because even if we have worked with a business very similar to yours, everyone is different and everyone has their own goals and objectives.

Of course it’s all kept in strict confidence but that’s exactly what we ask you.

This is why it’s called a website healthcheck & action plan.

The healthcheck component identifies how well your website is currently performing and the action plan is designed to show you exactly how to get to where you want to be.

To start off with, we need to understand your goals and objectives.
We need to understand your budgets and time constraints.

We need to know who your competitors are and what they are up to.

We need to establish how much revenue your site is generating and how much it’s costing you.

We need to find out where you are in the search engines and how well your website is currently performing in terms of converting visitors into leads or sales.

We need to know how people are getting to your website and what they are doing when they get there. Or – just as importantly what they’re not doing and where and why they’re leaving your site.

If you don’t have the answers to some or even all of our fact finding questions then don’t worry – we’ll do all the hard work for you – that’s our job.

So, put basically, once we know where you are now and once we worked with you to discover where you want to get to, we put together an action plan of how to get there.

The action plan is where it all starts to come together. This is where we lay out :

  • What you need to do.
  • In which order you need to do it.
  • Why you need to do it in the first place.

All three of these pieces of information are crucial, else you simply won’t go and do it properly.
Together, the website healthcheck and action plan takes us about a day to produce and once we’ve made it, we post out a copy to you.

It’s about 40 pages long and designed to be easy enough for you to understand yet usable enough to enable your website designer or whoever looks after the site to be able to implement it.

Remember, the information you receive from us is independent – we’re not looking to make billable work for ourselves! We’re looking to save you money rather than spend it.

Once you have received the website healthcheck and action plan, we’ll call you at an arranged time and go through it with you in detail.

We don’t expect you to know it all or understand everything right off the bat so we spend an hour or two over the phone with you (or you and web designer), explaining everything you need to know to move ahead in the right direction, step by step at your own pace.

That’s the first part out of the way.

Your 3 Choices...

At this point, now that you know what you need to do - you have 3 choices :

1) You can take no action. This will cost nothing and gain nothing.
You might as well not have bothered in the first place.

2) You can outsource the marketing work to a third party and hope the work gets done properly.

3) You can discover how to do it in-house.

There are strengths and weaknesses of each way of doing it.

If you pay someone else to do it, then you’ll save time but it will eventually cost you a lot more, because every time you want something done, you’ll have to pay for it, forever and a day.

If you learn to do it yourself, then (at least initially), it will take more of your time but will save you a fortune in the future.

If you don’t like the thought of actually doing this stuff yourself you can get a junior member of staff to do it, a family member or even outsource it to a student from the local college. In fact a number of our clients do exactly that and it has worked very well for them.

If you like, we can put you in touch with a number of people that work from home and that don’t have the high overheads that agencies do and consequently charge a fraction of typical agency rates. But that’s a conversation for another day – feel free to contact me about that.

In fact paying marketing agencies leads me neatly onto the next topic before I finish.

One of the biggest complaints that I hear about is when our clients complain that they are paying ongoing SEO fees to marketing agencies.

'SEO' means search engine optimisation and loads of people we come across complain that they’re paying a small fortune in ongoing fees and they don’t really understand what they’re getting for their money.

Now I’m not suggesting that all SEO companies are fraudulent but I have to confess that the majority of ones we talk to always seem to try and be as evasive as possible about what they’re actually doing for their money.

Some companies, if they could get away with it, would have you believe that they have an entire team of NASA trained scientists working 24 hours a day on your website to keep it higher up in Google and they’re doing you a favour by just charging you anything from £50 a month to £5000 a month. The pricing is irregular.

I can promise you that, unlike chartered accountancy, there’s absolutely no regulation whatsoever in this whole industry so you need to be really, really careful that not only are you not getting ripped off but that you’re not actually harming your website rankings by using people that might be trying to cheat and use what’s known as 'black hat' techniques – which are basically trying to trick the search engines like google into giving you a better rank.

Getting better results on Google is really quite straightforward and we can show you exactly what you need to do to get your website found for your choice of key phrases.

And we’ll show you the right way to do it – so that even if you still want to outsource it, you can keep an eye on the person (or people) doing it for you and make sure that they’re doing it properly.
You know, it’s amazing how people work more diligently when they know that they’re being monitored!

Beware Bogus Search Engine Fees and Practices.

But again, why would you want to pay agency rates of up to £100 per hour when you can either do this yourself for free or get someone to do it for you for a fraction of the price. Not only that, you can actually see them coming in and make sure the work gets done.

In fact, all the feedback we received about dodgy search engine optimisation companies became such an issue, that I decided to create an entire internet marketing masterclass.

The reason for this is simple.

In order for your business to do well online, as I've already mentioned, there are 3 key areas to focus on and maximise where possible – that’s traffic, conversion and retention.

Briefly recapping before I come to a close about this, maximising traffic simply means getting as many relevant people as possible to come and visit your website. Maximising conversion means trying to convert as many website visitors into either email signups or leads or sales either now or in the future.

Maximising retention is maximising the value of your customers so that they buy as much as possible from you for as long as possible to increase your long term profits.

However, the biggest challenge that we at MKLINK face (apart from getting people to take action on what they know they should be doing) is that over 90% of the people I speak with want to get more visitors to their website but they don’t even look at the other two components – i.e. conversion and retention.

What’s the point in getting loads of people to a website, especially if you’re paying (advertising, Google PPC etc) for people to be there, when the website isn’t converting as much as possible? Over half the people I speak with don't even know what their conversion rate is - let alone how to improve it!

It's not hard, it's basically book keeping but if you don't know how much money is in the company till then how do you know if you're making any money or not? This is basic, basic stuff and it makes people so much more when they learn that you can only manage what you measure.

And yet this is what so many people do because they don’t know any better and because their web design company doesn't go through this basic stuff with them.

Let's look at the madness of this...

If 100 visitors go to your website and your conversion rate is 1% (which is not untypical by the way) then if we can get that conversion rate to 2 or 3 or 5% or more, we can multiply your business generated severalfold. That’s not hard to do because 99% of the people that went to your website in the first place are not signing up for whatever reason and bailing out without getting their details captured.

You can multiply your traffic by several times as well, although this often takeslonger and/or costs more money.

Silly little things added together can make all the difference.

Did you know that just putting your phone number at the top of your website can make a difference of up for 20% of your conversion rate? That’s the equivalent of giving yourself a 20% pay-rise just because you’ve put your phone number at the top, which takes 5 minutes!

(It doesn’t even necessarily mean people will ring more – it’s just that’s it been shown to increase visitor confidence and consequently more people either sign up or buy)

But that’s just one example. There are dozens of ways to increase your visitor traffic and hundreds and hundreds of ways to increase your conversion rate and once you’ve acquired a customer or client, there’s dozens of things again that you can do to ethically get them to spend more with you.

I promise you – getting higher up in Google – whilst it’s important – is only one of the things you should be doing, otherwise you’ll be leaving a fortune on the table.

So that’s what my internet marketing training system is all about; to increase your visitors, increase your conversion rate and increase your client retention.

When you multiply these 3 factors together, you can literally double or treble your business or save thousands of pounds (or even tens of thousands) a year in un-necessary marketing fees.

The training system itself is quite straightforward. I took a group of 20 businesses and each month we went through a different subject, from beginning to end.

After 16 months, the course was finished. Everything i and my team have learned since 1998,
£40 million extra revenue generated online - all encapsulated in 16 logical steps on CD's.

Initially, we start with looking at working to a plan and maximising your conversion rate by understanding how to add and use simple tracking on your website and emails.

We look at the mistakes that most website owners make and how to avoid them.

Further along, we look at how to get as many targeted visitors as quickly and cheaply as possible from various sources. Later on still, we look at some of the more advanced stuff and more recent strategies such as social media marketing and mobile marketing.

Essentially we cover everything you need to know to put a successful internet marketing strategy together. Here’s an example of some of the secrets you’ll be learning that the very best internet marketers – that generate millions and millions of pounds either for themselves or their clients and which will keep you lightyears ahead of your competition :

• How to get your website found at the top of the search engines like Google.
• How to dramatically cut Google advertising costs yet get more visitors.
• How to spy on your competition and stay ahead of them.
• How to see if your web design company is doing what they say!
• How to get loads of great inbound links to your website.
• Common online marketing mistakes to avoid.
• How to measure your website's results and see what's working and what isn't.
• Understanding your website statistics to give you maximum profits.
• Ways to increase your sales order value.
• How to increase your customer loyalty & boost your lifetime profits.
• How to use email to get people to buy from you repeatedly and refer other clients.
• Where to advertise online - and what to avoid.
• How to convert more visitors into sales
• Ways to get your customers to recommend more visitors to your website.
• Keeping up with emerging technologies like mobile Web and local search.
•Where to get free or cheap software to do the hard work for you.
• How to automate your marketing to reduce the time you have to spend on it.
• Finding out what your customers are looking for.
• How to use social sites like Twitter, Facebook, YouTube, LinkedIn and the like.
• Most of the things you’ll learn are FREE to implement.

In fact, it would take me 16 hours to explain what is on 16 hours of audio CD's.

Now, the bad news is that I’m not a professional speaker and I tend to speak quite quickly, so I would urge you to listen to each CD at least twice, as there’s a lot of information on each one.

This is not a walk in the park by the way.

If you want us to help you make tens or hundreds of thousands of pounds of extra revenue for your business, there's a lot of work to be done. It isn't magic. A lot of things will be simple but you still need to actually do them!

There's only 2 ingredients that you need here. The most common reasons most people fail online are because either they don't know what to do or they do know what to do - but then don't do it!

Anyway - given that you're reading this right now shows that you have more common sense and more likely to succeed than most people already - simple as that.
(It's been said that 80% of success is just turning up!)

But getting back to the point - there's a lot of material to listen to either in your car or at home or at work - or jogging round the park - whatever works for you.

Not only that but there’s a transcript of it all as well, an A4 manual with about 350 pages printed double sided. As an aside, I’d encourage you to read it as well as listen to it.

The More You Remember, The More You DO

You might wonder why you need to do both and the answer is that it uses different modes of your brain and consequently you’ll remember the information much better. Just a little trick but given that you can read 5 times faster than you can listen, it's not such a chore and the more you remember, the more you're likely to do and the more you do, the more success you'll get.

Like I said - it's not rocket science, it's just making a commitment and then doing it, one step at a time. But the best bit, is that the training course is backed up by live weekly webinars that you can join online or dial in using a normal phone if you happen to be away from a PC.

There’s no travelling involved, you can work from your home or your office and you'll be joined by up to half a dozen other people on the webinar.

This is where the real magic takes place because each week, we look at a different site and look right under the bonnet.

Because it’s live, you can ask questions and because it’s such small groups, you don’t have to worry about asking silly questions or feeling nervous.

In fact quite a number of the people that come on these weekly webinars end up networking with each other anyway.

But that’s not the point – the main point is that each and every week for 3 months you’ll be invited to join as we go through different websites with a toothcomb and you can ask as many questions as you like about any aspect of internet marketing, either about the site you're currently looking at or your own website.

On top of all that, you'll have unlimited access to your private members’ forum as well. This means that if you don’t want to ask a question on a live call for any reason or if you have a bright idea or think of a burning question at 2 oclock in the morning, you can post a question on the forum and have it answered quickly afterwards.

We don’t know everything but what we don’t know we’ll find out for you. And that’s not just for you – you can put another member of staff on the training or an entire department if you like!

The system is availabe per company, not per person by the way.

So hopefully, that explains why I can offer such a incredible yet robust £10,000 guarantee that I mentioned at the beginning.

The whole point is that by investing in your business and in your internet marketing success for yourself (or your staff as well), then even if you only implement a fraction of what we cover together, you’ll be able to save a fortune in so-called third party "marketing" fees, plus boost those 3 critical business components - traffic, conversion and retention.

Essentially, you’ll be using the cutting edge strategies that your competiion won’t even have a clue about and that even most web design companies don’t even know about.

Remember, I was in this business for 7 years before I realised what we were doing wrong!

Most web designers and marketers don't even know what they are talking about.

But don’t take my work for it – just look at what other people have said about our unique system, checkout what the testimonials say about us below.

OK – so how much does all this cost?

Other people are charging anywhere ftom £3000 pounds to £15,000 pounds and like I said, in my experience, the vast majority of them don’t have a web development background and so they can’t give you the step by step specifics about how to work with you on a one on one basis to give you the exact and explicit information you need to update your particular website.

MKLINK is unique and I want to make this affordable for business owners because the more affordable we can make it, the more people are coming on board and talking about us and recommending us.

So, you'll get everything for just 3 affordable monthly investments of just £495+VAT. And That’s it. Nothing else. No ongoing fees or tie-ins of any kind.

And you're probably getting bored of this now but as I keep repeating, it's covered by my famous 100% money back guarantee in that if you're not 100% satisfied for any reason or you don't make at least an additional £10,000 within the next 12 months of investment in your internet marketing training, you can have all your money back. I'm deadly serious about that.

Again - I'd urge you to spend a few minutes reading the testimonials below.

So that's all you need to do to start getting more business and saving costs.

Just to recap here, this is what you'll be receiving.

1) A comprehensive website healthcheck & action plan, written specifically for you about your website and your marketing given your specific combination of expectations, strengths and weaknesses. This is posted out to you and we'll give you a couple of hours one to one consultancy over the phone to show you how to maximise your tarffic, conversion and retention.

2) At the same time, you'll receive 16 hours of audio training CD's packed to the brim with everthing we've learned the hard way on hundreds of clients and generating over £40 million of online revenue for them. This is also copied onto a manual for you to read as well.

3) Each week, you'll be invited to an exclusive live training webinar where you can see exactly what different websites require to optimise them so that after doing this process several times, getting stuck in and asking questions - you'll have a deep understanding of what works and what doesn't.

4) You'll have 3 months unlimited access to the private member's forum to ask as many questions as you like. You can ask confidential questions as well via your secure control panel.

5) For the next 12 months you'll receive monthly updates plus reports showing where your specific website is in the search engines and what you need to do to get it ranked as highly as possible.

And - one last time - all this is all backed up with a £10,000 guarantee in that if your business doesn't generate at least an additional £10,000 within 12 months or that you're not as happy as the people in the testimonials - you don't pay a penny.

He Who Hesitates is Lost.

Please let me make a suggestion to you. If you are serious about your company's web marketing future and are interested in what I've had to say then please register now. Right now. Don't put it off any longer.

Don't wait until tomorrow or next week but right now and I say that for 3 very good reasons.

1) If you come on board with us then it will benefit my business – of course it will. That's common sense and i'm not going to pretend we're doing it for charity. We're in business same as you.

2) Much more importantly, your business will get a minimum of £10,000 within 12 months or you don’t pay a penny – that’s my promise and I’m deadly serious about it. The longer you leave it, the more money you’ll be losing in terms of unnecessary fees and lost sales.

Depending on the size of your business – this cold be thousands or millions of pounds, year in year out. I know that you’ll be thankful just like everyone else who took the first step did as well.

We have made some of our clients millions of pounds extra that they would never have otherwise had. For other clients, we saved them thousands of pounds a year in fees that were proven to be un-nessesary. (i.e. 'BS')

3) You already know this anyway, if you don’t take action right now, then you’ll never get round to it. Given that you can only make significant savings when you join and will make a minimum £10,000 return on your investment, there really isn’t anything to pontificate about.

If you feel you have to ask your partner or business colleague or some other reason, then don't worry because - just like buying from Argos or Marks and Spencer's - you can always change your mind later if you want to.

But if you don't do it now you'll never decide to get round to it later - it's human nature.

So, if you have decided at this point that you're going to do it but you want to do it later then I promise that you haven’t made a decision at all – you’ve just made an excuse, that’s all!

To move forward, you need to make a positive decision, stick to it and then see it through.

And that starts right here. I can’t do it for you and you know that you will never be closer to making that first step towards being in control of your business results than you are right now.

Like I keep saying, all you need to succeed is to know what to do and then make a decision to do it.

And that decision starts right now.

So – that’s it - no more excuses, putting things off and prevaricating!

Register now and I’ll speak with you very soon – thanks for reading and let's get started
– I can’t wait to see you on my list of testimonials.

Thanks for listening & speak to you soon.

A Few Testimonials...

What Clients Have Been Saying About MKLINK ...

"We do our very best for everyone that use our services and if we can't help - we'll not take a penny. I'm very proud of that.

No company can offer a service that suits absolutely everyone all the time - but we do the best we can to give great value to all our clients and hopefully make all our combined effort worth it for everbody concerned!

I've included some people here that tried our service and didn't continue, for whatever reason.

Thanks for reading these kinds words from our clients. (If you're a client and reading this then thanks for your support - beers are on me!)

Please get in touch if you need more reassurance of our best intentions."


Mike Knight, Director. MKLINK Ltd. http://www.mklink.net
"Mike Knight does what he says on the tin.I would have no hesitation in recommending his services to anyone. [He] is the Internet version of the ''personal-trainer''.What you or your staff may have overlooked he can find.He will provide you with areas in which you and the site you work on/for are weak and help to implement strategies to improve all aspects

There is no instant solution to a website-it is a bit like Formula 1-never will any single thing you do contribute to performance gains-but instead all the things joined together increase the performance over a period of time.

Mike makes all this clearer and is helping me in this journey of discovery."
Jonathan Berliand, http://www.caraselledirect.com
Director, Caraselle Ltd.

"I'd urge anyone who is serious about their website to invest in their education and use this System.

Why pay someone else to market Your website when you can do it very effectively yourself?"

Angela Edwards www.newcastle.co.uk
Marketing Director, Newcastle Building Society


"What I really like about MK Link is the down to earth approach. Mike tells it like it is and you have to be prepared to listen to his advice even though you may not want to hear it. He has a knack of simplifying the application of marketing messages that it's hard to argue with. Not only that, though. He also comes through with lots of additional help for you on a one-to-one basis in the quarterly phone calls and he seems to genuinely want to help. I've never come across that before with this kind of service.!"

Keith Wymer www.holborntraining.co.uk
Director, Pitman Training(London)
"I didn't really know what I was doing until mkLINK showed me a simple way forward. Now, I'm at the top of the search engines for my chosen key phrases and I haven't even started the other suggestions yet!"
Stu Dockree. http://www.englishphoneboxes.com
Owner, English Heritage Phone Boxes

"MKLINK has consistently offered us a good advice and value for money.

Our site, because of their optimisation,now has front page listing in all relevant searches. Our website traffic has increased by 500% and so has our turnover. All in twelve months."

Juliette Tuke http://www.milagros.co.uk/
Parner, Milagros(London)

"Hi Mike.

Over the last 3 years I’ve read so many books on how to do Search Engine Optimisation, how to increase Conversion Rates, how to do improve Page Layout. I thought I was at the point where I’d covered almost everything that I could do to improve my website and didn’t know where to go next.

As you know, I was hesitant and unsure about how much more I could gain from your services, but our 30 minute conversation has given me some great ideas for developments. Lots of ideas that I hadn’t considered, or had avoided doing because I simply didn’t understand what was involved.

No book, no matter how good, is a substitute for having an expert looking at your website with fresh eyes. Our chat has given me the boost and inspiration that I needed to drive my website forward. It was also very gratifying to hear someone telling me what I was doing right.

A pleasure to deal with an honest man!!

Regards,

Mike"

Mike Peddie http://www.secret-scotland.co.uk/
Owner, Secret Scotland

"Mike has a practical and down to earth approach to web marketing. He has helped www.salestraining.co.uk become number 1 on Google for sales training.
His is a nice company to do business with and I would recommend his services.

Kind regards,

Frank"

Frank Atkinson http://www.salestraining.co.uk/
Sales & Marketing Director, The Sales Training Consultancy


"Hi Mike,

I just wanted to thank you and Paul for the sterling work and effort you have provided to us with our internet marketing campaigns and SEO.

I have tried many other internet strategies before which all failed or produced very little return on my investments.

I must admit when I tried MKLink I had a negative mindset from the start.

The thing that stood out to me was when you called to see if we were getting more business from our website. No one has done this before as they had cashed our money and were not interested.

Unfortunately when you called we were not doing any more business from our website – at that time.

However shortly afterwards things started to happen – good things.

To give you an idea of the numbers –

For the last 10 years that I have had a website we have had around 1 or 2 people contact us, I guess by luck really.

But this month alone we have had an increase of enquiries from our website of 700%, it is too early to state how these will convert, but we are buzzing around the office now knowing that this stuff does really work. We are only in our second week of the month as well.

Compared to our standard offline marketing activities of advertising, mail shots, cold calling and the like which we have done for a god[sic] few years now and at some expense, our internet marketing this month alone has given us 87.5% return in new leads from our overall marketing efforts.

When I look at the investment of the offline marketing over the years and the investment with your services the overall cost is massive in difference, this will reduce even more as most of the work has been done and the website is petty much on auto pilot. I am now keener to invest in internet marketing and SEO as it has finally proven to work.

This stuff does not happen over night, but if you put the effort in, there is a pot at the end of the rainbow.

I have never written a testimonial like this to any company before but really believe you deserve it.

I would highly recommend any one to use MKLink to help with their on-line marketing. But you will need to put in the work and do as instructed to yield the results. Take Action.

Well done."

Paul Taylor http://www.integral-networks.co.uk
Owner, Integral Network Solutions Ltd.
Network Cabling Installations


"I signed up with Mike Knight 2 months ago because I begrudged paying any SEO companies money without ever knowing what they had done for me. I am amazed by just how much I've learned and been able to do myself, without paying anybody. I'm also amazed by the increase in traffic to my website, even though I have only implemented about 30% of the changes I intend to make now that I know what to do. And I'm still learning more....

... It's quite addictive typing my keywords into Googole(sic) and checking out my position on page 1. Looking forward to learning more... "

Mike Solan http://www.solansunbeds.co.uk/
Owner, Solan Sunbeds

"In the short while that I joined MKLink I have had extremely realistic results.

There is so much free information just on their site alone, their explanations make the ‘Black Art’ of SEO simple and effective.
They are efficient, knowledgeable & up to date. It’s not just your SEO that will improve, it’s your whole business!"

Debbie Short http://www.Jeap.co.uk/
Director, JeaP Clothing & Promotions

"Fantastic, easy to understand advice. Mike calls a spade a spade.

4 years ago my company was relying totally on Yellow Pages, Yell, Thompson Local and Thomweb to gain new business. We were paying them around £23,000 per year. With Mike's help and advice we have gradually reduced this figure to ZERO and amazingly we now have much more work.

The best thing about it is that people that I used to call for advice - My accountant, the guy who "designed" my original website etc etc, they are all now calling me to find out how I did it !"

Mike Starr http://www.stargazerdiscos.co.uk
Owner, Stargazer Mobile Discos

"Having been in business over thirtyfive years in conventional retail, I was fairly confident our products were right, and our presentation was spot on. Within minutes Mike politely pointed out to me a couple of very relevant improvements to the website...and proved he was an internet marketing expert.
The advice was free, and given with memorable enthusiasm.

These days we're often approached by phone and email by SEO companies promising the Sun, Moon and stars.They always tell me they can get me on the front page of Google. If they'd checked they would have found we'd arrived there already....

Back on Earth Mike tells you that the strength of his ideas are backed by his years of trial and error.
Mike's made all the mistakes, and learned many lessons, and his clients can now benefit.
We didn't sign up immediately, as that's not our way. [ We like to make our own mistakes too! ]

But Mike's regular emails over time were always full of great ideas and challenges.
So now we've got together properly. He looks at the webshop and provokes, prods and leads us on, working to our level of ability.

This is one of the very rare occasions that I will personally recommend a man and his business without reservation.."
Joss Ollett, Owner http://www.theleatherbriefcase.co.uk

"Mike is a very rare animal- a SEO specialist who is open, honest, generous and frank. A considerable amount of search engine optimizing work is relatively simple and straightforward. Most so-called SEO experts are not prepared to share a lot of that information with you -- preferring to shroud the whole issue in secrecy -- so they can then sell expensive SEO packages, in the knowledge that many businesses could do the work themselves at a fraction of the cost.

Mike is different -- he is happy to share SEO secrets with you and in my experience is reluctant to take money from you unless he is sure he can help. I trust him and wholeheartedly recommend him."
Tim Bishop, Partner www.bishopslaw.co.uk

"Firstly I must say thank you to Paul and the team for the advice and time spent with us. The report they provided for us on our site was fantastic, there was many points on the action report that after reading it stood out like a sore thumb so we actioned these points first. We completed all of the points laid out in the action list within the first week and then as we all know we have to be patient with the internet and wait for the spiders to come back."

"From placing our order with MK link for our site report on the 9th May, our sales have just over doubled and we couldn't be more happier[sic] with this result. "

"The intention for this report was to evaluate our website and provide advice on how to improve the website and help us meet our objectives over the next 12 months, they did it in just under two months so I guess now our objectives have now changed and so we will be working closely with MK link from now on."
Stuart Perkins, Owner www.kiddieshop.org.uk/

"I get half a dozen calls each week promising me the earth. mkLINK was referred to me and was the ONLY company that took the time and trouble to completely understand my business before making any recommendations. The advice worked and I have quadrupled the leads I get. I can't recommend them enough and urge anyone to WORK TO A PLAN."
Kevin Hodge, Ownerwww.countyflatroofing.com


"We had a number of customers' websites who needed more visitors. mkLINK developed unique strategies for each of them and without exception they have proven their weight in gold. I can highly recommend them as a fantastic company to deal with. Their money-back guarantee has never been used by ANY of my customers."
Jean-Paul Gorman, Partner http://www.firecast.co.uk

"We have used MK Link as our website consultants for over a year and would not consider using anyone else. Good straight honest and understandable advice together with regular hints and tips which has helped us to grow our internet business by over 100% in the last year."
Nigel Summers, Owner http://www.just-cooking.co.uk

"Having spent months constructing our website, not nearly enough time and effort was spent looking at optimisation, which was a huge mistake. Following a recommendation, mkLINK provided us with constructive feedback and all the training needed to ensure we moved rapidly up the search engine rankings. Sales have increased dramatically and thanks to mkLINK we now have a clear optimisation strategy, all of which was provided in an affordable, professional and friendly way."
Rona Walters, Owner http://www.littlearrivalbag.co.uk/

"1) the newsletters are very informatative
2) the information is very useful but as mostly people who contact your business are working people and do not have the time to action your information,I wonder if bullet points to condense down to give useful headings where possible might be an answer.
3)when you do get a chance to read them ,the information is BRILLIANT!
4) when you get the time to impliement the information,it can save you a
FORTUNE if you use pay by click!"
Richard Scales, Owner http://www.document-centre.co.uk/

"Following the straightforward advice from MKLink has given us two clear results: 1. A much more Google-friendly website structure, and 2. Much less ‘woolly’ website content that is more focused, for example with plenty of calls-to-action for visitors to follow – ultimately resulting in happier visitors - and more sales."
Chris Lewis , Director http://www.exentra.co.uk

"We would just like to say how impressed we have been with the MK link team and it's set up. We had in the past tried other companies and even foolishly gone with one or two who cold called!

The difference is incredible though not cheap if you want all the help etc, however it has been worth every penny and with there[sic] help and a huge amount of work from us we have increased our business by 98% this year. Whatever you do do not think that Mike and his team will sort all your problems and hassles, all they do (and the do it very well) is give advice and pointers, the rest is up to you!.

People make the mistake of setting up a web site then thinking they can sit back and watch the money roll in, I can tell you it is even harder work than running the successful shop we have had in the family for 62 years. However the rewards are there to be had.

I would have no concerns over recommending the MK link team and would be quite happy for anyone to ring me prior to going along with them."
Colin Thorpe http://www.thefiresideshop.co.uk Enjoy your Fire...

"Hi Mike,

Just a quick note with a little feedback from my Google training with Paul yesterday. I found the whole telephone 'consultation', along with the report highly informative. The guidance was clear and precise, and as a complete novice to the whole website concept I felt as though I could ask questions, and they were answered in a direct and uncomplicated manner without the use of constant abbreviations.

In summary, I was extremely pleased with the level of professionalism shown for your company."
Tracy England http://www.wigstoreuk.co.uk

"I am so glad I took the course on and can’t believe the amount of material provided to work through.

My first job however was to cancel all the work done on our site www.sunshineevents.co.uk by SEO companies, link building companies etc. Looking forward to understanding the system and seeing the results!

Using the MKlink system has enabled us to stop paying ‘experts’ and allowed us to understand how simple it can be to do it ourselves. This has continued to save us money and given us the knowledge to improve our website ourselves. An added benefit for us was that we did this before the site was launched but I would recommend it at any time to any business with a website."
James Sandwell http://www.sunshineevents.co.uk

"MK LInk provided the most comprehensive training which has helped us boost our ranking right to the top.

Mike and his team are true experts, they deliver training in a simplistic easy-to-understand way, and go out of their way to ensure training is bespoke to individual needs.

We recommend MK Link as they are a fantastic company who has help[sic] make a big difference to our business."
Mike Sumner http://www.unityfilms.co.uk

"After the initial discussions regarding what would be done for me and agreeing price. I found that I was kept informed of what progress had been made an I am pleased with the final result.

When people normally read testimonials they are sometimes wondering if the thigs they say are true. I can only speak for myself. I found that from the initial discussions with MKLink to actually following through with the report with a verbal discussion. The attention to detail and follow up was faultless. I wish other companies we work with would adopt the same policy. Thank you for your help.
Kind Regards."
David Halliday, Owner, http://www.stillages.eu

"No BS or Fluff, tells it as it is. No time for fancy marketing. Just gives good solid advice. Presentation of training material is very good and comprehensive.

I spent 12 month following your course, it was very interesting and more to the point was very direct, pulled no punches, if you think a site or process is crap you say so. Even though we are not using your talent at the moment, I find your website to be a mine of useful information and an excellent reference.."
Mike Andrews. IS Manager. http://www.hayman.co.uk

"Educating the customer is a good value approach rather than just doing it for the customer. lots of free advice in the frequent emails, I have a dedicated folder.

Not easy to telephone MKLink, probably because you don't want to have a lot of calls.

The £500 consultancy definitely improved our web site performance, reducing advertising costs and easily paid for itself"
Tim Waite, Director TJ Sailing Ltd http://www.tjsailing.co.uk

"Ideas are good and you can implement in your own time

Mike, Thank you for all your help - sometimes when you're in a forest it's good to take a step back and take another look - that's where you've been such a help giving us a path we can follow - I'd certainly recommend your services - it's good to have someone tell it like it is and not confuse or blind with science those of us setting out on the journey - and all the information in your mailshots we take for granted is a bonus - perhaps a gentle nudge in the right direction!

Although not direct referrals - I've certainly bigged you and your crew up -to anyone who's asked for help...Thanks for everything!!"
David Sherrin, Owner http://www.tomsplace.co.uk

"I believe from my experience that they are more than capable of making best use of search engines and suggestions re content and domain naming is very useful. as for ongoing training/suggestions I think the regular contact is good

I have found MK link very helpful, very well informed and competent at what they do, I would recommend them and have done so in the past."
Allen Pavitt, Owner http://www.allenpavitt.com

"Easy to understand and lots of helpful tips to consider. Sometimes takes a little too long to get a response on the forum.

The delivery of the seminars are set at a great level so all can understand and the information given can help you develop your website to out perform your competition "
Colin Blackmore, Owner Bar Code Data http://www.bcdata.co.uk

"I'm looking forward to implementing many more of the suggestions made and seeing the benefits fully realized!

 Thanks to MKLink I finally got round to getting my website up dated. Although it's far from completed, MKLink gave me the impetus I needed in taking the first step to a newly revamped site.

I now look forward to building on all the information I've gained and making the site work even harder for me. I know it wont be easy, but there's noting[sic] like having the right kind of information to get one started! Will come back to you on this one!"
Mary Mansfield, Owner, Cambridge Interior Design http://www.marymansfield.com

"Enthusiastic and committed, a competent offering. Possibly overactive on the sales front, which may not be a bad thing! Keep up the good work."
Chris Gregg, Director, The Fireside Shop http://www.thefiresideshop.co.uk

"Dear Mike

Just though[sic] I would take five minutes out of the schedule to thank both yourself and Paul and the rest of the guys and girls at MKLINK for you[sic] help and support but most importantly the knowledge which you have provided over the past 4 months.

So far my company have used four different SEO companies to apparently Optimise our pages, these have range[sic] from a couple of hundred pounds to almost a couple of thousand pounds, which now with the benefits of hindsight and the knowledge you guys have provided I can see was a total waste of hard earned money. Nothing really more than just link farming.

When I started my learning curve with MKLINK, less[sic] 32% of the traffic that visited our site was generated naturally with our Google PPC campaign being in the region of £7-8000.00, yes THOUSAND pound per month.

Now with a small amount of knowledge, and long late hours hunched over the PC at home, I am now achieving 67% of the traffic to my site natural, my Google bill has plummeted to £3177.00 for November this year, these stats don’t mean a great deal unless I also tell you that our overall traffic has also risen by 3.2% over the same period so I am literally getting a little more for a huge amount less. With the current economic climate as it is, we all want to save money, and we can’t afford not to advertise and market our products and services. With yours and Pauls’ help I have been able to do both of these hugely important things in one foul swoop.

Further more[sic] now when an SEO company calls me to sell me there[sic] wares, I am in the position where I can not only discuss it with them with the knowledge that I know what I am talking about, but can also, sometimes teach them the odd lesson or two.

I am really looking forward[sic] the one-on-one coaching with yourself and Paul and can not wait to kick the new year off at an even more competitive stand point than I have finish[sic] this year.

Once again thanks, have a great Christmas and New Year, and with this months savings I have booked myself a two week holiday in paradise as a Christmas present for myself."

Danier Farrar - Owner, http://www.handle-it.com

It's Not for Everyone !!!

"I recently paid a deposit towards an internet course with MK Link. After careful consideration I decided it didn't quite fit in with our current marketing activities and wanted to cancel it. Prior conversations with Mike gave me the confidence that when he asked for a refundable deposit, I felt safe in providing one, even on my own card. Mike proved he is an honourable gentleman (a dying breed) and kept his word, instantly refunding my deposit.

I will be looking at my 2009 budget and the courses that Mike runs in more depth and hopefully the timing will prove beneficial to both parties."
Greg Stainton, Marketing Manager http://www.sandalbmw.com

"Hi Mike

Thanks for the refund must(sic) appreciated.
Here is a testimonial but it might seem strange especially as my last name is also knight.(sic)

Thanks for my free trail(sic) I found it very useful and informative.

At this stage I dont know which direction i am heading in my business due to my own uncertainty or what I want to do hence this is the only reason I will not be continuing with the trail as I would have wished.
However I can see the real value of your services and so it is something that I will definitely and seriously want to take up again in the future.

Many thanks for returning my subscription fee when I didnt cancel it from my end.
Kind Regards"


Richard Knight- Owner, http://www.mimethegap.com

"MKLINK seems to be more honest than the majority of the other email fly-by-nights on the web."
John Hadfield, Director, Oxford Translations Ltd. http://www.oxfordtranslation.co.uk

"Always very helpful,and proactive. For me some of the technical stuff goes over my head
Some of the costs to improve ratings google rankings seem to be prohibitive for the smaller business,could this be looked at. M K LINK, Have improved my web site for which I am very pleased,they are always helpful,proactive and forward thinking."
Haydn Parmenter, Owner, Sunplay Villas http://www.sunplayvillas.co.uk


THE PRICE?
Just Three Single Payments of £995 +VAT
TRY THIS PROVEN TRAINING SYSTEM TODAY RISK FREE >>

If you have any questions or want to talk to me call 01242 690586
YOUR £10,000 GUARANTEE:

" No contracts. No strings. No fuss.

Try it and if you're not 100% satisfied, simply let me know within 30 days and
I'll refund all your money in full - no problem!"


Mike Knight.

p.s. Remember, your website healthcheck & action plan plus 3 month intensive training system is unique to you and completely independent and comes with a £10,000 money-back guarantee. You will make a MINIMUM of £10,000 or you don't pay a penny.