To get the very best results from all these tools and software, it's important that you get the best information possible.

Independent, unbiased information.
To make sure that you're on the right track and getting the results you deserve, you'll receive full training and see you how to use freely available software and methods to get more traffic and conversion.

You can be sure that everything is going in the right direction when you apply the principles we teach you and you measure the results for yourself!

Until 2005, my company simply built websites for businesses of all sizes throughout the UK. I finally realized however that a successful website needs to be marketed effectively far more than it needs to look good or have geeky features. (Guess I must be pretty slow)

Until that point - I was looking at the wrong angle - how to make the website 'look' better or how to create clever stuff at the back end. My ability to make websites,create databases and write software was actually hindering me seeing the bigger better picture - how to market websites effectively.

Does that sound familiar with your own web designer?

	"We do our very best for everyone that uses our services and if we can't help - we'll not take a penny. I'm very proud of that. No company can offer a service that suits absolutely everyone all the time - but we do the best we can to give great value to all our clients and hopefully make all our combined effort worth it for everbody concerned! I've included some people here that tried our service and didn't continue, for whatever reason. Thanks for reading these kinds words from our clients. (If you're a client and reading this then thanks for your support - beers are on me!) Please get in touch if you need more reassurance of our best intentions." Mike Knight, Director. MKLINK Ltd. http://www.mklink.net
	"Mike Knight does what he says on the tin.I would have no hesitation in recommending his services to anyone. [He] is the Internet version of the ''personal-trainer''.What you or your staff may have overlooked he can find.He will provide you with areas in which you and the site you work on/for are weak and help to implement strategies to improve all aspects There is no instant solution to a website-it is a bit like Formula 1-never will any single thing you do contribute to performance gains-but instead all the things joined together increase the performance over a period of time. Mike makes all this clearer and is helping me in this journey of discovery." Jonathan Berliand, http://www.caraselledirect.com Director, Caraselle Ltd.
	"Hi Mike, Just thought I would drop you a quick line to say many thanks for the help, great advice and ongoing weekly training that has been provided by MK Link since I joined. I have found all the help and suggestions from you and Paul to be both really interesting and useful in the way that we go forward optimising and running our website. Although I still have a lot to learn and work to do, I can now do it with the knowledge that I have learnt from you both giving me a better understanding of the direction and way forward, than I had 4 months ago. Having held no1 on page 1 in Google with one of our products through organic growth, I was somewhat dismayed to see it all of a sudden slip to page 7. But having applied some of the knowledge that I have learnt from you, I am glad to say that we are back on the no1 page at no 3 – all done without paying a penny to a SEO company. I cannot thank the team enough because as I’m sure others that have learnt from you have found – it really is not science if the knowledge gained is applied. I would have no trouble recommending MK Link to other people and am pleased to say in the words of that get[?] advert – “It does what it says on the tin” and in an easy to understand way. Thanks Guys" Glenn Tappenden, http://www.foroutdoors.co.uk Director, For Outdoors Ltd.
	"I'd urge anyone who is serious about their website to invest in their education and use this System. Why pay someone else to market Your website when you can do it very effectively yourself?" Angela Edwards www.newcastle.co.uk Marketing Director, Newcastle Building Society

"What I really like about MK Link is the down to earth approach. Mike tells it like it is and you have to be prepared to listen to his advice even though you may not want to hear it. He has a knack of simplifying the application of marketing messages that it's hard to argue with. Not only that, though. He also comes through with lots of additional help for you on a one-to-one basis in the quarterly phone calls and he seems to genuinely want to help. I've never come across that before with this kind of service.!" Keith Wymer www.holborntraining.co.uk Director, Pitman Training(London)

"I didn't really know what I was doing until mkLINK showed me a simple way forward. Now, I'm at the top of the search engines for my chosen key phrases and I haven't even started the other suggestions yet!" Stu Dockree. http://www.englishphoneboxes.com Owner, English Heritage Phone Boxes

	"MKLINK has consistently offered us a good advice and value for money. Our site, because of their optimisation,now has front page listing in all relevant searches. Our website traffic has increased by 500% and so has our turnover. All in twelve months." Juliette Tuke http://www.milagros.co.uk/ Parner, Milagros(London)
	"Hi Mike. Over the last 3 years I’ve read so many books on how to do Search Engine Optimisation, how to increase Conversion Rates, how to do improve Page Layout. I thought I was at the point where I’d covered almost everything that I could do to improve my website and didn’t know where to go next. As you know, I was hesitant and unsure about how much more I could gain from your services, but our 30 minute conversation has given me some great ideas for developments. Lots of ideas that I hadn’t considered, or had avoided doing because I simply didn’t understand what was involved. No book, no matter how good, is a substitute for having an expert looking at your website with fresh eyes. Our chat has given me the boost and inspiration that I needed to drive my website forward. It was also very gratifying to hear someone telling me what I was doing right. A pleasure to deal with an honest man!! Regards, Mike" Mike Peddie http://www.secret-scotland.co.uk/ Owner, Secret Scotland
	"Mike Knight and the MK Link team have become a vital part of our business strategy. They are knowledgeable, accomplished, diligent and most importantly ambitious for our business. They really do care, and they have been responsible for outstanding growth in our internet sales over the past eight months and I cannot recommend them highly enough" Gill Merritt http://www.archersigns.co.uk/ Managing Director, Archer Signs and Panels Limited
	"Dear Paul and Mike I would just like to say thanks to both of you, the cost estimator PR project you run for us, just passed the 250 enquires in less than a week of going live. This is way beyond our wildest expectations, and I look forward to working with you both on our next project. Regards Wayne Connors" Wayne Connors http://www.accl-ltd.com/ Managing Director, ACCL Ltd
	"Mike has a practical and down to earth approach to web marketing. He has helped www.salestraining.co.uk become number 1 on Google for sales training. His is a nice company to do business with and I would recommend his services. Kind regards, Frank" Frank Atkinson http://www.salestraining.co.uk/ Sales & Marketing Director, The Sales Training Consultancy
	"Hi Mike, I just wanted to thank you and Paul for the sterling work and effort you have provided to us with our internet marketing campaigns and SEO. I have tried many other internet strategies before which all failed or produced very little return on my investments. I must admit when I tried MKLink I had a negative mindset from the start. The thing that stood out to me was when you called to see if we were getting more business from our website. No one has done this before as they had cashed our money and were not interested. Unfortunately when you called we were not doing any more business from our website – at that time. However shortly afterwards things started to happen – good things. To give you an idea of the numbers – For the last 10 years that I have had a website we have had around 1 or 2 people contact us, I guess by luck really. But this month alone we have had an increase of enquiries from our website of 700%, it is too early to state how these will convert, but we are buzzing around the office now knowing that this stuff does really work. We are only in our second week of the month as well. Compared to our standard offline marketing activities of advertising, mail shots, cold calling and the like which we have done for a god few years now and at some expense, our internet marketing this month alone has given us 87.5% return in new leads from our overall marketing efforts. When I look at the investment of the offline marketing over the years and the investment with your services the overall cost is massive in difference, this will reduce even more as most of the work has been done and the website is pretty much on auto pilot. I am now keener to invest in internet marketing and SEO as it has finally proven to work. This stuff does not happen over night, but if you put the effort in, there is a pot at the end of the rainbow. I have never written a testimonial like this to any company before but really believe you deserve it. I would highly recommend any one to use MKLink to help with their on-line marketing. But you will need to put in the work and do as instructed to yield the results. Take Action. Well done." Paul Taylor http://www.integral-networks.co.uk Owner, Integral Network Solutions Ltd. Network Cabling Installations
	"I signed up with Mike Knight 2 months ago because I begrudged paying any SEO companies money without ever knowing what they had done for me. I am amazed by just how much I've learned and been able to do myself, without paying anybody. I'm also amazed by the increase in traffic to my website, even though I have only implemented about 30% of the changes I intend to make now that I know what to do. And I'm still learning more.... ... It's quite addictive typing my keywords into Googole(sic) and checking out my position on page 1. Looking forward to learning more... " Mike Solan http://www.solansunbeds.co.uk/ Owner, Solan Sunbeds
	"In the short while that I joined MKLink I have had extremely realistic results. There is so much free information just on their site alone, their explanations make the ‘Black Art’ of SEO simple and effective. They are efficient, knowledgeable & up to date. It’s not just your SEO that will improve, it’s your whole business!" Debbie Short http://www.Jeap.co.uk/ Director, JeaP Clothing & Promotions
	"Fantastic, easy to understand advice. Mike calls a spade a spade. 4 years ago my company was relying totally on Yellow Pages, Yell, Thompson Local and Thomweb to gain new business. We were paying them around £23,000 per year. With Mike's help and advice we have gradually reduced this figure to ZERO and amazingly we now have much more work. The best thing about it is that people that I used to call for advice - My accountant, the guy who "designed" my original website etc etc, they are all now calling me to find out how I did it !" Mike Starr http://www.stargazerdiscos.co.uk Owner, Stargazer Mobile Discos
	"...I very much appreciate your kindness in hosting the sites free of charge in order to offer me the opportunity to try to sell them. I also appreciate your help and professionalism over the years we have worked together. It has always been such a relief to be able to chat through any problems with you or Paul. You both seem to have a talent for sharing your extensive knowledge and for making what appeared to me to be difficult concepts entirely 'do-able'. Without your help, I would not have realised that some of your excellent marketing strategies were accessable to me as a sole trader with very limited computer skills. As a therapist I recognise that to be 'enabled' in this way, rather than encouraged to be 'dependent' is a very liberating experience! I think it is this inherent integrity which sets you and your business apart from many others and I would have absolutely no hesitation in commending you to anyone seeking honest, professional and entirely genuine help with their business. Wishing you the very best for 2011 and beyond. Kind regards Sue " Sue McIntyre http://www.theconsultingrooms.co.uk Owner, The Consulting Rooms (Company & website now retired)

"To whom it may concern
Following meeting with Mike, he arranged to call me to advise me on how he can help us to improve our Search Engine Optimisation without having to pay the absurd on - going costs being paid to companies who say they do this for you, and of course rarely do!

It was the beginning of a new experience. Not only was I amazed that M K Link gave fantastic tutorial training on how we could optimise our website but he also did exactly as he said he would. (it’s rare to find companies that offer service like his once they had their payment!).

He introduced me to his colleague Paul who has been offering on-going training and development to the staff & I for the last few months and the results are already showing. It is a pleasure working with M K Link . An absolutely bespoke service offering solutions in all aspects of Websites, writing of articles to provide quality links, SEO Training, Keywords and so much more.

When the relationship began with M K Link the solutions they provided were endless. I would highly recommend M K Link to anyone who would like to understand Search Engine Optimisation.

Kind regards"
Hayley Kear, New Business Development Manager http://www.thestrattongroup.co.uk/

"Having been in business over thirtyfive years in conventional retail, I was fairly confident our products were right, and our presentation was spot on. Within minutes Mike politely pointed out to me a couple of very relevant improvements to the website...and proved he was an internet marketing expert.
The advice was free, and given with memorable enthusiasm.

These days we're often approached by phone and email by SEO companies promising the Sun, Moon and stars.They always tell me they can get me on the front page of Google. If they'd checked they would have found we'd arrived there already....

Back on Earth Mike tells you that the strength of his ideas are backed by his years of trial and error.
Mike's made all the mistakes, and learned many lessons, and his clients can now benefit.
We didn't sign up immediately, as that's not our way. [ We like to make our own mistakes too! ]

But Mike's regular emails over time were always full of great ideas and challenges.
So now we've got together properly. He looks at the webshop and provokes, prods and leads us on, working to our level of ability.

This is one of the very rare occasions that I will personally recommend a man and his business without reservation.."
Joss Ollett, Owner http://www.theleatherbriefcase.co.uk

"Mike is a very rare animal- a SEO specialist who is open, honest, generous and frank. A considerable amount of search engine optimizing work is relatively simple and straightforward. Most so-called SEO experts are not prepared to share a lot of that information with you -- preferring to shroud the whole issue in secrecy -- so they can then sell expensive SEO packages, in the knowledge that many businesses could do the work themselves at a fraction of the cost.

Mike is different -- he is happy to share SEO secrets with you and in my experience is reluctant to take money from you unless he is sure he can help. I trust him and wholeheartedly recommend him."
Tim Bishop, Partner www.bishopslaw.co.uk

"Firstly I must say thank you to Paul and the team for the advice and time spent with us. The report they provided for us on our site was fantastic, there was many points on the action report that after reading it stood out like a sore thumb so we actioned these points first. We completed all of the points laid out in the action list within the first week and then as we all know we have to be patient with the internet and wait for the spiders to come back."

"From placing our order with MK link for our site report on the 9th May, our sales have just over doubled and we couldn't be more happier[sic] with this result. "

"The intention for this report was to evaluate our website and provide advice on how to improve the website and help us meet our objectives over the next 12 months, they did it in just under two months so I guess now our objectives have now changed and so we will be working closely with MK link from now on."
Stuart Perkins, Owner www.kiddieshop.org.uk/

"I get half a dozen calls each week promising me the earth. mkLINK was referred to me and was the ONLY company that took the time and trouble to completely understand my business before making any recommendations. The advice worked and I have quadrupled the leads I get. I can't recommend them enough and urge anyone to WORK TO A PLAN."
Kevin Hodge, Ownerwww.countyflatroofing.com


"We had a number of customers' websites who needed more visitors. mkLINK developed unique strategies for each of them and without exception they have proven their weight in gold. I can highly recommend them as a fantastic company to deal with. Their money-back guarantee has never been used by ANY of my customers."
Jean-Paul Gorman, Partner http://www.firecast.co.uk

"We have used MK Link as our website consultants for over a year and would not consider using anyone else. Good straight honest and understandable advice together with regular hints and tips which has helped us to grow our internet business by over 100% in the last year."
Nigel Summers, Owner http://www.just-cooking.co.uk

"Having spent months constructing our website, not nearly enough time and effort was spent looking at optimisation, which was a huge mistake. Following a recommendation, mkLINK provided us with constructive feedback and all the training needed to ensure we moved rapidly up the search engine rankings. Sales have increased dramatically and thanks to mkLINK we now have a clear optimisation strategy, all of which was provided in an affordable, professional and friendly way."
Rona Walters, Owner http://www.littlearrivalbag.co.uk/

"1) the newsletters are very informatative
2) the information is very useful but as mostly people who contact your business are working people and do not have the time to action your information,I wonder if bullet points to condense down to give useful headings where possible might be an answer.
3)when you do get a chance to read them ,the information is BRILLIANT!
4) when you get the time to impliement the information,it can save you a
FORTUNE if you use pay by click!"
Richard Scales, Owner http://www.document-centre.co.uk/

"Following the straightforward advice from MKLink has given us two clear results: 1. A much more Google-friendly website structure, and 2. Much less ‘woolly’ website content that is more focused, for example with plenty of calls-to-action for visitors to follow – ultimately resulting in happier visitors - and more sales."
Chris Lewis , Director http://www.exentra.co.uk

"We would just like to say how impressed we have been with the MK link team and it's set up. We had in the past tried other companies and even foolishly gone with one or two who cold called!

The difference is incredible though not cheap if you want all the help etc, however it has been worth every penny and with there[sic] help and a huge amount of work from us we have increased our business by 98% this year. Whatever you do do not think that Mike and his team will sort all your problems and hassles, all they do (and the[sic] do it very well) is give advice and pointers, the rest is up to you!.

People make the mistake of setting up a web site then thinking they can sit back and watch the money roll in, I can tell you it is even harder work than running the successful shop we have had in the family for 62 years. However the rewards are there to be had.

I would have no concerns over recommending the MK link team and would be quite happy for anyone to ring me prior to going along with them."
Colin Thorpe http://www.thefiresideshop.co.uk Enjoy your Fire...

"Hi Mike,

Just a quick note with a little feedback from my Google training with Paul yesterday. I found the whole telephone 'consultation', along with the report highly informative. The guidance was clear and precise, and as a complete novice to the whole website concept I felt as though I could ask questions, and they were answered in a direct and uncomplicated manner without the use of constant abbreviations.

In summary, I was extremely pleased with the level of professionalism shown for your company."
Tracy England http://www.wigstoreuk.co.uk

"I am so glad I took the course on and can’t believe the amount of material provided to work through.

My first job however was to cancel all the work done on our site www.sunshineevents.co.uk by SEO companies, link building companies etc. Looking forward to understanding the system and seeing the results!

Using the MKlink system has enabled us to stop paying ‘experts’ and allowed us to understand how simple it can be to do it ourselves. This has continued to save us money and given us the knowledge to improve our website ourselves. An added benefit for us was that we did this before the site was launched but I would recommend it at any time to any business with a website."
James Sandwell http://www.sunshineevents.co.uk

"MK LInk provided the most comprehensive training which has helped us boost our ranking right to the top.

Mike and his team are true experts, they deliver training in a simplistic easy-to-understand way, and go out of their way to ensure training is bespoke to individual needs.

We recommend MK Link as they are a fantastic company who has help[sic] make a big difference to our business."
Mike Sumner http://www.unityfilms.co.uk

"After the initial discussions regarding what would be done for me and agreeing price. I found that I was kept informed of what progress had been made an[sic] I am pleased with the final result.

When people normally read testimonials they are sometimes wondering if the thigs[sic] they say are true. I can only speak for myself. I found that from the initial discussions with MKLink to actually following through with the report with a verbal discussion. The attention to detail and follow up was faultless. I wish other companies we work with would adopt the same policy. Thank you for your help.
Kind Regards."
David Halliday, Owner, http://www.stillages.eu

"No BS or Fluff, tells it as it is. No time for fancy marketing. Just gives good solid advice. Presentation of training material is very good and comprehensive.

I spent 12 month following your course, it was very interesting and more to the point was very direct, pulled no punches, if you think a site or process is crap you say so. Even though we are not using your talent at the moment, I find your website to be a mine of useful information and an excellent reference.."
Mike Andrews. IS Manager. http://www.hayman.co.uk

"Educating the customer is a good value approach rather than just doing it for the customer. lots of free advice in the frequent emails, I have a dedicated folder.

Not easy to telephone MKLink, probably because you don't want to have a lot of calls.

The £500 consultancy definitely improved our web site performance, reducing advertising costs and easily paid for itself"
Tim Waite, Director TJ Sailing Ltd http://www.tjsailing.co.uk

"Ideas are good and you can implement in your own time

Mike, Thank you for all your help - sometimes when you're in a forest it's good to take a step back and take another look - that's where you've been such a help giving us a path we can follow - I'd certainly recommend your services - it's good to have someone tell it like it is and not confuse or blind with science those of us setting out on the journey - and all the information in your mailshots we take for granted is a bonus - perhaps a gentle nudge in the right direction!

Although not direct referrals - I've certainly bigged you and your crew up -to anyone who's asked for help...Thanks for everything!!"
David Sherrin, Owner http://www.tomsplace.co.uk

"I believe from my experience that they are more than capable of making best use of search engines and suggestions re content and domain naming is very useful. as for ongoing training/suggestions I think the regular contact is good

I have found MK link very helpful, very well informed and competent at what they do, I would recommend them and have done so in the past."
Allen Pavitt, Owner http://www.allenpavitt.com

"Easy to understand and lots of helpful tips to consider. Sometimes takes a little too long to get a response on the forum.

The delivery of the seminars are set at a great level so all can understand and the information given can help you develop your website to out perform your competition "
Colin Blackmore, Owner Bar Code Data http://www.bcdata.co.uk

"I'm looking forward to implementing many more of the suggestions made and seeing the benefits fully realized!

Thanks to MKLink I finally got round to getting my website up dated. Although it's far from completed, MKLink gave me the impetus I needed in taking the first step to a newly revamped site.

I now look forward to building on all the information I've gained and making the site work even harder for me. I know it wont be easy, but there's noting like having the right kind of information to get one started! Will come back to you on this one!"
Mary Mansfield, Owner, Cambridge Interior Design http://www.marymansfield.com

"Enthusiastic and committed, a competent offering. Possibly overactive on the sales front, which may not be a bad thing! Keep up the good work."
Chris Gregg, Director, The Fireside Shop http://www.thefiresideshop.co.uk

"Dear Mike

Just though(sic) I would take five minutes out of the schedule to thank both yourself and Paul and the rest of the guys and girls at MKLINK for you help and support but most importantly the knowledge which you have provided over the past 4 months.

So far my company have used four different SEO companies to apparently Optimise our pages, these have range(sic) from a couple of hundred pounds to almost a couple of thousand pounds, which now with the benefits of hindsight and the knowledge you guys have provided I can see was a total waste of hard earned money. Nothing really more than just link farming.

When I started my learning curve with MKLINK, less 32% of the traffic that visited our site was generated naturally with our Google PPC campaign being in the region of £7-8000.00, yes THOUSAND pound per month.

Now with a small amount of knowledge, and long late hours hunched over the PC at home, I am now achieving 67% of the traffic to my site natural, my Google bill has plummeted to £3177.00 for November this year, these stats don’t mean a great deal unless I also tell you that our overall traffic has also risen by 3.2% over the same period so I am literally getting a little more for a huge amount less. With the current economic climate as it is, we all want to save money, and we can’t afford not to advertise and market our products and services. With yours and Pauls’ help I have been able to do both of these hugely important things in one foul swoop.

Further more now when an SEO company calls me to sell me there[sic] wares, I am in the position where I can not only discuss it with them with the knowledge that I know what I am talking about, but can also, sometimes teach them the odd lesson or two.

I am really looking forward[sic] the one-on-one coaching with yourself and Paul and can not wait to kick the new year off at an even more competitive stand point than I have finish[sic] this year.

Once again thanks, have a great Christmas and New Year, and with this months savings I have booked myself a two week holiday in paradise as a Christmas present for myself."

Danier Farrar - Owner, http://www.handle-it.com

It's Not for Everyone !!!

"I recently paid a deposit towards an internet course with MK Link. After careful consideration I decided it didn't quite fit in with our current marketing activities and wanted to cancel it. Prior conversations with Mike gave me the confidence that when he asked for a refundable deposit, I felt safe in providing one, even on my own card. Mike proved he is an honourable gentleman (a dying breed) and kept his word, instantly refunding my deposit.

I will be looking at my 2009 budget and the courses that Mike runs in more depth and hopefully the timing will prove beneficial to both parties."
Greg Stainton, Marketing Manager http://www.sandalbmw.com

"Hi Mike

Thanks for the refund must(sic) appreciated.
Here is a testimonial but it might seem strange especially as my last name is also knight.(sic)

Thanks for my free trail(sic) I found it very useful and informative.

At this stage I dont know which direction i am heading in my business due to my own uncertainty or what I want to do hence this is the only reason I will not be continuing with the trail as I would have wished.
However I can see the real value of your services and so it is something that I will definitely and seriously want to take up again in the future.

Many thanks for returning my subscription fee when I didnt cancel it from my end.
Kind Regards"

Richard Knight- Owner, http://www.mimethegap.com

"MKLINK seems to be more honest than the majority of the other email fly-by-nights on the web."
John Hadfield, Director, Oxford Translations Ltd. http://www.oxfordtranslation.co.uk

[Praise indeed! mk ]

"Always very helpful,and proactive. For me some of the technical stuff goes over my head
Some of the costs to improve ratings google rankings seem to be prohibitive for the smaller business,could this be looked at. M K LINK, Have improved my web site for which I am very pleased,they are always helpful,proactive and forward thinking."
Haydn Parmenter, Owner, Sunplay Villas http://www.sunplayvillas.co.uk