- Can't
Find Your Site in the Search Engines?
- Want
More Business from Your Website?
- Unsure
if Your Site is Being Looked after Properly?
- Confused
about Internet Marketing?
- Your
Competitors getting Found More than You?
- Wasting
Your Money?
- Don't
Know Who to Trust?
- Need
to Reduce Expenses?
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Here's How You Can Make an Extra £10,000
Minimum By Recovering LOST Sales and Attracting
MORE Visitors for LESS Cost.
Or You Don't Pay a Penny...
Having
worked in the internet marketing industry full time
since 1997, helping hundreds of clients all around the
UK, I know just how confusing internet marketing can
be.
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With technology changing all the time,
the day to day challenges of marketing a business and
a vast array of bewildering choices to be made, it is
not surprising that most people don't really know what
they're doing.
That includes webmasters, IT professionals, marketing
consultants, graphic designers, copywriters and programmers,
you name it.
That's no reflection on them or their
abilities, simply a result of the huge advances in business
technology and marketing and the way the web is evolving
all the time.
One person simply cannot be an expert in all the areas
of internet marketing because it is too diverse and
there is too much information.
Internet marketing has grown hugely
and so there have evolved specialists in each area of
web development and marketing.
Similarly, a scientist can't be an expert in all the
sciences these days. Just look at what's happened with
technology over the last 50 years!
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Hardly
surprising that most website owners are confused.
I struggle to keep up myself and I continually invest many
thousands of pounds and man hours keeping as much abreast
as I can for both myself and my team.
However, there is a tried and tested method by which you can
make things a lot simpler for yourself and enable you to maximise
the success for your business.
Whilst
having your website properly optimised and submitted to the
relevant search engines is crucial - there are dozens of other
strategies - all very important - that most people ignore
- or simply don't know about - and consequently waste
a fortune in money and lost sales.
The Problem with Internet
Marketing...
There's simply a bewildering array
of methods available to boost your sales results.
Search
Engine Optimisation
Web analytics
Sales copy
Email marketing
Blogs & Content Article Directories
Viral Traffic Generators
Social Networking Optimisation
Affiliated Traffic
Application to relevant newsgroups/chatrooms
Advertising in Ezines
Syndicating content with other websites
Linking Strategies
Online Classified Adverts
Opt-in Email Campaigns
Micro-Site Matrices
Pay per Click
Banner Campaigns
...and many, many more besides.
The list goes on and on and gets longer all the time. |
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On top of all the internet marketing strategies available,
there's a whole army of people just waiting to take your money
for their services.
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Q.
Who Should You Listen To?
Your
marketing company?
Your sales people?
Your search engine optimiser?
Your graphic designer?
Your web designer?
Your hosting company?
Your IT company?
Your software supplier?
Your merchant bank?
As well as your regular expenses,there's a lot of people
that can add to your overheads and get
paid whether your website
works or not.
Hey, I'm not suggesting that there is necessarily anything
wrong with them or their services. But...
The most important person you MUST listen to is
...
A. YOUR CUSTOMER! |
99% of Website Owners are "Flying Blind"
With respect, your customers don't give a monkey's about
you or your website!
(At least not right away at any rate)
They just want what is important to THEM and if your website
doesn't give it to them immediately, they will
go elsewhere very quickly.
People are insanely fickle on the internet and most
website owners are completely oblivious to their visitors
behaviour on their website, or indeed how they got there.
However, 99% of website owners don't really understand
or monitor their website properly - and are losing lots
of money through ignorance.
Would
you drive your car without looking out the window or
checking the controls? Of course not - yet that's exactly
what 99% of website owners do with their websites!
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Don't
Lose a Fortune in Cash and Sales!
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Ignorance isn't bliss when it comes to internet
marketing.
It's just an expensive mistake!
When you don't know what's going on with your website
and internet marketing, you lose out,
plain and simple. |
Like
I said, most people haven't got a clue about any of this and
are losing a fortune simply because they don't know any better
or because they don't have the right information.
The Solution? Get Back to Basics...
YOUR
SALES (£££) = VISITORS x CONVERSION RATE
(%)
You
can see from this that the amount of visitors that actually
CONVERT into leads or sales is JUST AS IMPORTANT as
the amount of visitors you get!
Unfortunately,
almost all the people I talk to are hell bent on getting
as many visitors as possible but their conversion rate
is terrible - or worse still, they don't even know what
it is! |
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How
can MKLINK Help?
We Guarantee a minimum £10,000 Extra Sales within
12 months or Less.
OR YOUR MONEY BACK.
Our Tried and Tested System
is Guaranteed to Optimse Your Website
for Visitors & Conversion.
In just 12 Weeks You'll See Huge Improvements
your Turnover and SLASH Wasted Costs.
And then You'll Know how to do it again
and again and again.
GUARANTEED!
How?
By running World Class web analytics Software &
testing & monitoring the site changes that we recommend
over a 12 week period, supported with one to one consultancy
and training.
Independent, unbiased information, Warts 'n
All.
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The
Good News is that when you can see how to boost your
conversion rate AND your website traffic, you can make HUGE
improvements to your profits, very quickly.
(Very often for little or no cost)
Put simply, we show you where to invest time and effort and
more importantly, where to STOP wasting money.
Ok,
so we're web analytics professionals rather than super heroes
but remember that information is power.
You can do more with a small budget and the right
information than with a large budget and the wrong
information.
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Know
Where You're Going!
Like most things in life, your internet marketing is
much, much more likely succeed if you work to
a plan!
When you know where you are now and where you want to
get to, your job really is half done! So simple yet
so true.
Again, most people I deal with don't know what to aim
for and are basically going round in circles.
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The
Good News…
By
providing a benchmark on where your website is now and then
mapping out where you need to get to, according to your budgets
and timescales, we can work with you to provide a suitable,
realistic strategy that you can use in your own time and at
your own pace.
Test and measure. Once you know what works, you'll see your
sales skyrocket!
Like everything else in life – it's simple when you
know how!
This is why we developed the MKLINK
Website Healthcheck & Action Plan!
OK, So How Does it
Work?
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Step 1
We Listen to What You Want.
First and foremost - we take as much time as
necessary time to fully understand your business and
objectives before we proceed.
We get to know your targets, budgets,
timescales, markets, competitors, key phrases, site
stats(if you know them). This is all vital
to the success of your plan. If someone doesn't understand
your needs and expectations– how can they help
you?
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Step
2
You
Get a Website Health Check
You need to know your strengths and weaknesses.
We look at everything from what your web stats tells
us and how the site is put together all the way to what
your competitors are up to.
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Step
3
You
See What Your Site is Doing in the Search Engines
This clarifies exactly what your current
search engine rankings are for your chosen key phrases.
When you know where you are – you know where to
improve!
It's vital that you know which key phrases are important
to your customers. |
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Step
4
You
Get An Action Plan For MORE VISITORS
Visitors are the lifeblood for your online
business and we identify the various strategies that your
business can use to boost visitors to your website.
The search engines are only one method - we'll show you
lots more that are suitable for your business. |
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Step
5
You Get An Action Plan For MORE CONVERSION
It
is just as important to maximise the sales or leads
from your visitors - otherwise they’ll just go
to your rivals!
We show you the Do's and Don'ts together
with what to measure.
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Step
6
We
Go Through Your Reports & Plans over the Phone
The reports and plans that you receive
are emailed and posted to you and involve a lot of information.
Typically, once you've had enough time to go through it,
we go through it with you in person over the phone to
make sure that you understand everything.
Don't worry! We spend as much time as
it takes to make sure you know what you're supposed to
do. |
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Step
7
We
Add Award Winning Web Analytics to Your Website.
CLICKTRACKS
PRO is added
to your website so that you have a visual dashboard
to see exactly what is going on.
Checkout
the kind of people that use this World Class Software
- Click here.
We leave the software running for 3 months
which gives us time to gather enough data to be able to
make proper, informed decisions as to how well your internet
marketing efforts are working.
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Step
8
How
Successful Has Your Site has Been over 3 Months?
The acid test! The whole point of adding web
analytics software to your website is that we can see
any just how well your marketing has been. The figures
don't lie!
Once you have these results, you'll have a
clear indication of what to do and which way to go
and how much you're likely to spend - or save
- on your website.
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3
Months later, we review how your website is performing
against the start of the process and give you an honest appraisal
of what is working and what isn't.
All plans need to be flexible and adjust to the real world
an ours are no different!
It's not rocket science, it's simply combining marketing and
accounting to really put you in charge of your website.
You're now in a position to really start getting the most
out of your efforts.
Why
Listen to Me?
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Doesn’t
it make sense that if you just follow a well-thought-out-plan
and understand the rules of the game, then you’re
many times more likely to succeed? Of course it does!
Conversely, if you don’t follow a plan or don’t
know what you are doing – then you will never
achieve your potential.
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Three
Reasons To Believe What I Say
Reason one: We have helped many hundreds
of businesses all over the UK and IRELAND increase their online
sales since MKLINK was incorporated in July 1998. We will
probably have worked with a business similar to yours before.
Reason
two: Our experience ranges from large PLC's to Household
Insurance companies and Building Societies.
Reason
three: We have doubled our own turnover
since Feb 2005 by using the very same methods that we teach.
But
hey, Don't take my word for it!
What
You've Been Saying About Us...
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What
Some People Have Said About Us...Some Larger Companies
"I'd
urge anyone who is serious about their website to invest in their
education and use this System.
Why
pay someone else to market Your website when you can do it very
effectively yourself?"
Angela Edwards www.newcastle.co.uk
Marketing Director, Newcastle
Building Society |
And
Some Smaller Companies...
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"What
I really like about MK Link is the down to earth approach. Mike
tells it like it is and you have to be prepared to listen to his
advice even though you may not want to hear it. He has a knack of
simplifying the application of marketing messages that it's hard
to argue with. Not only that, though. He also comes through with
lots of additional help for you on a one-to-one basis in the quarterly
phone calls and he seems to genuinely want to help. I've never come
across that before with this kind of service.!"
Keith Wymer www.holborntraining.co.uk
Director, Pitman Training(London) |
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"I
didn't really know what I was doing until mkLINK showed me a simple
way forward. Now, I'm at the top of the search engines for my chosen
key phrases and I haven't even started the other suggestions yet!"
Stu Dockree. http://www.englishphoneboxes.com
Owner, English Heritage Phone Boxes |
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"MKLINK
has consistently offered us a good advice and value for money.
Our site, because of their optimisation,now has front page listing
in all relevant searches. Our website traffic has increased
by 500% and so has our turnover. All in twelve
months."
Juliette Tuke http://www.milagros.co.uk/
Parner, Milagros(London) |
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"Hi
Mike.
Over the last 3 years I’ve read so many books on how to do
Search Engine Optimisation, how to increase Conversion Rates, how
to do improve Page Layout. I thought I was at the point where I’d
covered almost everything that I could do to improve my website
and didn’t know where to go next.
As
you know, I was hesitant and unsure about how much more I could
gain from your services, but our 30 minute conversation has given
me some great ideas for developments. Lots of ideas that I hadn’t
considered, or had avoided doing because I simply didn’t understand
what was involved.
No
book, no matter how good, is a substitute for having an expert looking
at your website with fresh eyes. Our chat has given me the boost
and inspiration that I needed to drive my website forward. It was
also very gratifying to hear someone telling me what I was doing
right.
A
pleasure to deal with an honest man!!
Regards,
Mike"
Mike
Peddie http://www.secret-scotland.co.uk/
Owner, Secret Scotland |
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"Mike
has a practical and down to earth approach to web marketing. He
has helped www.salestraining.co.uk become number 1 on Google for
sales training.
His is a nice company to do business with and I would recommend
his services.
Kind
regards,
Frank"
Frank
Atkinson http://www.salestraining.co.uk/
Sales & Marketing Director,
The Sales Training Consultancy |
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"Hi Mike,
I
just wanted to thank you and Paul for the sterling work and effort
you have provided to us with our internet marketing campaigns and
SEO.
I
have tried many other internet strategies before which all failed
or produced very little return on my investments.
I
must admit when I tried MKLink I had a negative mindset from the
start.
The
thing that stood out to me was when you called to see if we were
getting more business from our website. No one has done this before
as they had cashed our money and were not interested.
Unfortunately
when you called we were not doing any more business from our website
– at that time.
However
shortly afterwards things started to happen – good things.
To
give you an idea of the numbers –
For
the last 10 years that I have had a website we have had around 1
or 2 people contact us, I guess by luck really.
But
this month alone we have had an increase of enquiries from our website
of 700%, it is too early to state how these will convert, but we
are buzzing around the office now knowing that this stuff does really
work. We are only in our second week of the month as well.
Compared
to our standard offline marketing activities of advertising, mail
shots, cold calling and the like which we have done for a god few
years now and at some expense, our internet marketing this month
alone has given us 87.5% return in new leads from our overall marketing
efforts.
When
I look at the investment of the offline marketing over the years
and the investment with your services the overall cost is massive
in difference, this will reduce even more as most of the work has
been done and the website is petty much on auto pilot. I am now
keener to invest in internet marketing and SEO as it has finally
proven to work.
This
stuff does not happen over night, but if you put the effort in,
there is a pot at the end of the rainbow.
I
have never written a testimonial like this to any company before
but really believe you deserve it.
I
would highly recommend any one to use MKLink to help with their
on-line marketing. But you will need to put in the work and do as
instructed to yield the results. Take Action.
Well
done."
Paul
Taylor http://www.integral-networks.co.uk
Owner, Integral Network Solutions
Ltd.
Network Cabling Installations |
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"I signed up with Mike Knight 2 months ago
because I begrudged paying any SEO companies money without ever
knowing what they had done for me. I am amazed by just how much
I've learned and been able to do myself, without paying anybody.
I'm also amazed by the increase in traffic to my website, even though
I have only implemented about 30% of the changes I intend to make
now that I know what to do. And I'm still learning more....
... It's quite addictive typing my keywords into Googole(sic) and
checking out my position on page 1. Looking forward to learning
more... "
Mie
Solan http://www.solansunbeds.co.uk/
Owner, Solan Sunbeds |
"Mike
is a very rare animal- a SEO specialist who is open, honest, generous
and frank. A considerable amount of search engine optimizing work is relatively
simple and straightforward. Most so-called SEO experts are not prepared
to share a lot of that information with you -- preferring to shroud the
whole issue in secrecy -- so they can then sell expensive SEO packages,
in the knowledge that many businesses could do the work themselves at
a fraction of the cost.
Mike is different -- he is happy to share SEO secrets with you and in
my experience is reluctant to take money from you unless he is sure he
can help. I trust him and wholeheartedly recommend him."
Tim Bishop, Partner www.bishopslaw.co.uk
"Firstly
I must say thank you to Paul and the team for the advice and time spent
with us. The report they provided for us on our site was fantastic, there
was many points on the action report that after reading it stood out like
a sore thumb so we actioned these points first. We completed all of the
points laid out in the action list within the first week and then as we
all know we have to be patient with the internet and wait for the spiders
to come back."
"From
placing our order with MK link for our site report on the 9th May, our
sales have just over doubled and we couldn't be more happier with this
result. "
"The
intention for this report was to evaluate our website and provide advice
on how to improve the website and help us meet our objectives over the
next 12 months, they did it in just under two months so I guess now our
objectives have now changed and so we will be working closely with MK
link from now on."
Stuart Perkins, Owner www.kiddieshop.org.uk/
"I get half a dozen calls each week promising
me the earth. mkLINK was referred to me and was the ONLY company that
took the time and trouble to completely understand my business before
making any recommendations. The advice worked and I have quadrupled the
leads I get. I can't recommend them enough and urge anyone to WORK TO
A PLAN."
Kevin Hodge, Ownerwww.countyflatroofing.com
"We had a number of customers' websites who
needed more visitors. mkLINK developed unique strategies for each of them
and without exception they have proven their weight in gold. I can highly
recommend them as a fantastic company to deal with. Their money-back guarantee
has never been used by ANY of my customers."
Jean-Paul Gorman, Partner http://www.firecast.co.uk
"Mike
Knight does what he says on the tin.I would have no hesitation in recommending
his services to anyone. [He] is the Internet version of the ''personal-trainer''.What
you or your staff may have overlooked he can find.He will provide you
with areas in which you and the site you work on/for are weak and help
to implement strategies to improve all aspects.There is no instant solution
to a website-it is a bit like Formula 1-never will any single thing you
do contribute to performance gains-but instead all the things joined together
increase the performance over a period of time. Mike makes all this clearer
and is helping me in this journey of discovery."
Jonathan Berliand, Director http://www.caraselledirect.com
"We have used MK Link as our website consultants for
over a year and would not consider using anyone else. Good straight honest
and understandable advice together with regular hints and tips which has
helped us to grow our internet business by over 100% in the last year."
Nigel Summers, Owner http://www.just-cooking.co.uk
"Having spent months constructing our website, not nearly
enough time and effort was spent looking at optimisation, which was a
huge mistake. Following a recommendation, mkLINK provided us with constructive
feedback and all the training needed to ensure we moved rapidly up the
search engine rankings. Sales have increased dramatically and thanks to
mkLINK we now have a clear optimisation strategy, all of which was provided
in an affordable, professional and friendly way."
Rona Walters, Owner http://www.littlearrivalbag.co.uk/
"1)
the newsletters are very informatative
2) the information is very useful but as mostly people who contact your
business are working people and do not have the time to action your information,I
wonder if bullet points to condense down to give useful headings where
possible might be an answer.
3)when you do get a chance to read them ,the information is BRILLIANT!
4) when you get the time to impliement the information,it can save you
a
FORTUNE if you use pay by click!"
Richard Scales, Owner http://www.document-centre.co.uk/
"Following
the straightforward advice from MKLink has given us two clear results:
1. A much more Google-friendly website structure, and 2. Much less ‘woolly’
website content that is more focused, for example with plenty of calls-to-action
for visitors to follow – ultimately resulting in happier visitors
- and more sales."
Chris
Lewis , Director http://www.exentra.co.uk
"We would just like to say how impressed we have been
with the MK link team and it's set up. We had in the past tried other
companies and even foolishly gone with one or two who cold called!
The difference is incredible though not cheap if you want all the help
etc, however it has been worth every penny and with there help and a huge
amount of work from us we have increased our business by 98% this year.
Whatever you do do not think that Mike and his team will sort all your
problems and hassles, all they do (and the do it very well) is give advice
and pointers, the rest is up to you!.
People make the mistake of setting up a web site then thinking they can
sit back and watch the money roll in, I can tell you it is even harder
work than running the successful shop we have had in the family for 62
years. However the rewards are there to be had.
I would have no concerns over recommending the MK link team and would
be quite happy for anyone to ring me prior to going along with them."
Colin Thorpe http://www.thefiresideshop.co.uk
Enjoy your Fire...
"Hi
Mike,
Just a quick note with a little feedback from my Google training with
Paul yesterday. I found the whole telephone 'consultation', along with
the report highly informative. The guidance was clear and precise, and
as a complete novice to the whole website concept I felt as though I could
ask questions, and they were answered in a direct and uncomplicated manner
without the use of constant abbreviations.
In summary, I was extremely pleased with the level of professionalism
shown for your company."
Tracy England http://www.wigstoreuk.co.uk
Some
People Try it and Stop. No Problem - It's Not for Everyone !!!
"I
recently paid a deposit towards an internet course with MK Link. After
careful consideration I decided it didn't quite fit in with our current
marketing activities and wanted to cancel it. Prior conversations with
Mike gave me the confidence that when he asked for a refundable deposit,
I felt safe in providing one, even on my own card. Mike proved he is an
honourable gentleman (a dying breed) and kept his word, instantly refunding
my deposit.
I will be looking at my 2009 budget and the courses that Mike runs in
more depth and hopefully the timing will prove beneficial to both parties."
Greg Stainton, Marketing Manager
http://www.sandalbmw.com
"Hi Mike
Thanks for the refund must appreciated.
Here is a testimonial but it might seem strange especially as my last
name is also knight.(sic)
Thanks for my free trail(sic) I found it
very useful and informative.
At this stage I dont know which direction i am heading in my business
due to my own uncertainty or what I want to do hence this is the only
reason I will not be continuing with the trail as I would have wished.
However I can see the real value of your services and so it is something
that I will definitely and seriously want to take up again in the future.
Many thanks for returning my subscription fee when I didnt cancel it from
my end.
Kind Regards"
Richard
Knight- Owner, http://www.mimethegap.com
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