MKLINK Internet Marketing Tips

… here it is…
http://mklink.com/marketing_facebook_setup_fanpage.php

’til next time,
Mike

Checkout some more tips, all about using Google’s Powerful remarketing feature…
http://www.mklink.com/newsletters_20_07_2011.html

’til next time,

Mike Knight – MKLINK Internet Marketing Tips

Full article here :
http://mklink.com/marketing_facebook_profile_communication.php

Speak soon,
Mike – MKLINK

Some notes about actually USING facebook for Marketing online :
http://www.mklink.com/marketing_facebook_work.php

Back soon,
mk

We added a short video to a clients landing page recently.
This is a snapshot of an email we received from the client
——————————

Out of 3919 unique visits 21.9% started PE [price engine]
21.16% completed which represents a conversion
Rate of 35.55% conversion from page 4 to sign up

Previous period 14th May to 3rd June

Out of 3639 unique 19% started PE
16.88% completed which represents a conversion
Rate of 28.68% conversion from page 4 to sign up

Therefore so far the video has increased overall
Conversion by 4.28% or 25.36% increase in leads

The last page increase is 6.87% which represents
And increase of 23.95%
—————————————-

The moral? Stick VIDEO on your website

mk

http://www.mklink.com/newsletters_04_07_2011.html

’til next time,
mk

It’s happened again! The dreaded ‘Google Slap’. I was messing around with some landing pages and trying different stuff out
and then all of a sudden(at 4am in the morning) I got an email from Google.

“Dear AdWords Advertiser,

It has come to our attention that your Google AdWords account does not comply with our Terms of Service and Advertising Policies. As a result, your account and any related accounts have been suspended and your ads will no longer run on Google. Please be aware that you are prohibited from possessing or creating any other AdWords accounts, both now and in the future.”

What a pain. The bit that is most concerning is where they say that I can never advertise with Google ever again! Like I’ve broken the law or something.
I called them up and they quoted scripture and verse about a particular landing page not having enough content and that it didn’t look professional enough and that there wasn’t enough navigation. I felt like telling them that it was converting just nicely but there wasn’t any point.

In my opinion, telling people that their website isn’t “professional looking” means that Google is starting to get too big for its boots. There’ll be a revolution, you mark my words… In the meantime, rather than just setting up another account under a different name/credit card etc, I decided this was as good a reason as any to force me to stop being lazy and start looking at other PPC avenues to test.

I’ve already tested Facebook, LinkedIn and Bing and I guess I need to visit and re-visit others.

Trouble is, Google was just so damned EASY. And it represents most of the low-hanging fruit of traffic.
It made me complacent and that’s a dangerous thing. Lesson learned.

I’ll let you know how it goes…

mk

Some notes about the Chrome Book released in June 2011
for truly Cloud Computing :
http://www.mklink.com/marketing_tips_miscellaneous_googlechrome.php

An article about usability…and pics of people staring at you!
http://www.mklink.com/marketing-usability-behaviour.php

back soon,
mk

Here’s an article about SCHEMA :
http://www.mklink.com/marketing_search_engine_optimisation_archive_schema.php