Hello again…just a quick reminder that you’re invited to tomorrow’s (Wednesday) “no-pitch” marketing webinar about how anyone
involved in the motorhome industry can improve their online marketing. It’s at 11am.
If you’ve not already registered then click here now :
We’ll be looking at a few example motorhome-related websites and seeing how they can be ramped for extra business
with some quick and simple changes.
Of course, the material I’ll be covering will work for most website owners in ANY arena – you’re welcome to join us.
It’ll be easy to follow yet packed with loads of useful marketing tips and minus any bloat or hype.
That’s it – speak with you tomorrow.
Found out earlier today that Chet Holmes dies this week.
If you’ve never read his book, I strongly recommend it. He was awesome and has been inspirational to me.
Ultimate Sales Machine…Go buy a copy.
Here’s a link to join Mike Knight and Paul Stradling to cover recent online marketing law changes and other marketing practices.
It’s a sponsored event with no sales pitch so reserve your spot now here :
See you there!
Mike Knight www.mklink.com
For what it’s worth, a good friend once lent me a very special book from which I distilled a few universal truths and added a few of my own to create 20 “Suggestions” which I read every morning for about 5 minutes to set me up for the day.
This helped me a lot when I was in Australia and I’ve just found them again in my notes. A bit soppy maybe but it helped me… I hope it can help someone else…
1-Count Your Blessings Every Day.
2-Deliver more than you’re paid to do.
3-Don’t dwell on setbacks/mistakes.
4-Reward Your toil with time with your loved ones.
5-Build everyday on a foundation of good, empowering thoughts.
6-Let your actions speak for you, but don’t become conceited.
7-Each day is a special gift. Don’t let bad things stop you remembering that a day above ground is a good day!
8-Don’t clutter the day up with little things that can stop big challenges when they appear; Break big things down into little manageable tasks.
9-Live this day as if it will be your last; One day you’ll be right.
10-Treat everyone you meet like you’ll never see them again; Again, one day you’ll be right.
11-Laugh at yourself and never take yourself too seriously.
12-Pay attention to the little details that matter.
13-Don’t let other people’s failings, envy and poison affect you; Turn the other cheek and forgive.
14-Search for the seed of good in every adversity.
15-Happiness is within not without and is attained through giving, not getting; Be kind.
16-Think and dream and visualise BIG; FOCUS on the 20% that needs MASSIVE action to get achieve your dreams.
17-Don’t worry about the things you cannot control.
18-Make your work something you love to do; Take pride in it and be the best you can be.
19-Look after your body and spirit; It must last a lifetime.
20 Always, always, always have something you look forward to; Short term(daily) , medium term(weekly/monthly) and long term.
Change your password for LinkedIn ASAP …and other Social Sites ASAP, after a BIG Russian hack Folks…
If You Are What You Publish
And Content is King
Then Publish Our King Content
To Make Your Phone Ring…
Get in touch today for a demonstration…
Short Message Service (SMS) marketing is a fast growing and more recent addition to the range of direct permission marketing which can be used to build a stronger relationship with customers i.e. relationship marketing .
SMS Marketing allows you to use the mobile medium and wireless networks to communicate and interact with your target audience(s). In short this means that you can send SMS text messages containing your marketing messages to an opted-in list of mobile phone numbers.
The Market and the Infrastructure
In Europe there is 1 mobile phone contract for every 0.8 people, most UK adults have a mobile phone, and at least one third of UK adults own a smartphone. At least 96% of all of these mobile phones are capable of receiving SMS messages. Research figures from Ofcom show that 97% of the text messages are actually read within 5 seconds of them being received, and other figures shows that SMS messages are read within an average of 4 minutes of them being received, and an average of 1 in 3 people say that they respond in a positive way to (opted in) text messages promotional messages.
These figures coupled with the fact that we tend to take our mobile phones with us wherever we go means that using this medium can allow your marketing messages to at least be seen very almost immediately by a very large proportion of the target recipients.
The Advantages of SMS Marketing
• People can be reached wherever they take their mobile phone, and whenever they next check their mobile phone (which is likely to happen frequently).
• Messages are received almost immediately and require little effort form the recipient to view i.e. no logging in like email, no opening letters.
• SMS (text messaging) has the widest reach of any mobile technology.
• It works well for short messages and messages which are time dependent / sensitive.
• When the message is received can be timed more precisely than other media e.g. letters or email.
• You can also test and measure which days / times/ message types achieve the best results.
• Responses can be tracked and measured e.g. figures for opening and response rates.
• SMS messages can be personalised.
• It can support brand building.
• It can help to build relationships with customers (particularly existing ones).
• Messages can be organised and sent very quickly and frequently if required.
• There is a good ROI.
• It is very cost effective e.g. large numbers of people can be reached at a low cost.
• No ‘physical’ raw materials are required e.g. no paper, envelopes or stamps, so there are lower costs, now physical waste, and it’s environmentally friendly.
• It is only really suitable for short messages.
• There may be a negative perception of marketing messages sent by SMS
e.g. recipients may be wary of it and may see it as spam.
The Opportunities for and Uses of SMS Marketing?
SMS Marketing is best used as short messages, but these messages could link in with and relate to all manner of other marketing activity.
SMS Marketing messages could be:
• Alerts for appointments, meetings, calls, webinars etc.
• Asking customers to vote for something e.g. favourite products / products options.
• Customer competitions (linked to promotions) e.g. SMS to answer a question.
• Alerts of all kinds e.g. start and end dates of promotions, new / latest offers.
• Customer reward information e.g. SMS vouchers / voucher codes.
• Reminders e.g. of bookings that have been made for them, upcoming events etc.
• Messages which direct customers to the website, blog, social media pages e.g. for new products, offers etc.
• Important short news bulletins and announcements.
• Sending directions e.g. for an event.
• Introductory offers.
• Information for staff about internal events / news.
How Can You Begin Using SMS Marketing?
Firstly, a good list of mobile telephone numbers is needed. It is not advisable to buy in list due to the issues of recipient permission being needed and possible list quality / integrity issues. Using / building your own list is preferable and it is generally cheaper, easier and more productive to market to existing customers.
Some important things to remember about SMS Marketing include:
• The network carriers set have guidelines and best practices for this type of marketing, as do the Interactive Advertising Bureau and the Mobile Marketing Association.
• You need the permission of each person that you contact via SMS Marketingi.e. they need to have agreed / opted-in / asked to be contacted.
Secondly, you need to plan your campaign carefully, e.g.
• Have clear goals and / or objectives.
• Make sure that each message that you send has a clear part in the plan, and offers some real value to the recipient, is concise but contains your main messages.
• Target and tailor each message to each target group / segment of recipients.
• Give your messages a call to action, a reason to respond, or a reason to look out for the next message.
How To Make It Happen
You either use an SMS Marketing company / professional to do the work on your behalf, or many people now use online software solutions they can access from their own PC that allow them to manage and measure the whole process. These programs are similar to email auto-responders. Examples include Textburst, Firetext or Textmagic.
Prices for these packages is likely to be per text with the amount per text decreasing as the amount of text messages sent increases – typically 5p per message for small numbers of SMS messages sent dropping to 4p per message for large bulk amounts e.g. tens of thousands.
Other Important Details
• An SMS Marketing message should contain the following things:
• The name of the organisation / company sending the message.
• An email address or a number for recipients to respond to (if that is the call to action). This could be a ‘shortcode’ number or a long (MSISDN) number. A shortcode number is a 5 or 6 digit that’s easy to remember ad type in. These are typically expensive and therefore companies have the option of sharing them. They also can’t be used internationally / they are assigned to specific country. The long (MSISDN) number is a normal length number that can be used internationally and is less expensive than a shortcode number. It is however more difficult to remember.
• An option for recipients to unsubscribe – typically by typing STOP to the shortcode number.
• Proximity Marketing allows message to be broadcast to mobile users who are in a specific geographic area – a kind of geo-targeted SMS Marketing. This system relies on GSM technology.
• Location Based Services also allows targeted advertising messages to be sent to the mobiles of people in a specific geographic location. This uses GPS tracking.
Want more information?
We can help you with your digital marketing. To start the ball rolling, register now at http://www.mklink.com/getstarted
Until next time,
Mike Knight – mklink.com