Archive for December, 2010:

Chris Cardell Review – Chris Cardell Scam

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I was doing some research the other day and looking for a landing page of Chris Cardell because I’ve been on his courses in the past and wanted to check something he might be doing so I could learn from it.

His PPC campaign must have stopped running for a bit because I couldn’t find it. So I typed Chris Cardell straight into Google.

Then Chris Cardell Scam came up as a possible match – so out of curiosity I clicked on it and came across this link http://brianclegg.blogspot.com/2009/12/clever-advertising-or-fraud-you-decide.html

I receive loads of marketing stuff from Chris and the newspaper cutting I thought was excellent. I’ve been trying to find a printer for ages that can do stuff like that.

Yes, if you look very closely you can tell it’s mass produced but then that’s great. Show’s he knows what he’s doing.

What I don’t understand is why people that don’t know what they are doing and have never tried any of his stuff decide that it’s a good idea to slag him off. In fact it annoys me because I teach some of his principles to my clients and with good effect.

Some people are really upset that he’s sent them a newspaper clipping with a post-it note. Get a LIFE!

Chris has had a very positive impact on my career and given that I’ve generated over  £40 million of additional revenue for my clients, I’d say that’s a result.

Now for anyone reading this thinking I have some affiliation with Chris, I don’t. I’ve been on several of his courses and have stopped memberships to others as is my want. I don’t think he even likes me particularly as I contacted some Cardell members in a private members’ forum with  a view to getting some co-operation and possibly business and guess I overstepped the mark a bit.

In the big scheme of things I don’t think he cares too much because he focuses on what works and doesn’t get hung up on what doesn’t and I hugely respect that as I have problems separating the two and take failures and criticism too much to heart.

Anyway, that’s it. Chris’s stuff is good and I’m very grateful for what I’ve learned. Yes, you can learn some of his stuff elsewhere and that’s what I choose do these days but most people – like myself – were unaware of any of this stuff until they’ve been educated.

I recently decided to become qualified as a chartered accountant to demonstrate I’m not a total business moron and you could argue I could have learned it all on my own. But I can assure you having a teacher makes life much easier and business is all about efficiency. People who don’t get that are whingers with no results to back them up.

If you’ve not tried his stuff – don’t slag him off. If you haven’t tried his methods – don’t slag him off. If you don’t know what works and what doesn’t – don’t slag him off. In a nutshell – if you don’t know what you’re talking about (and most people I see slagging him off don’t have a clue), don’t slag him off!

Focus on your OWN game of golf & find out what WORKS.

Mike Knight


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Say More Things to More People with Less Hassle and Cost

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I appreciate that this next piece of internet marketing
advice won’t be for everyone.

But it has certainly helped me get where I am and
lots of other online personalities as well.

One of the biggest challenges I face is my personal
time – Or lack of it. Same with you in your business
probably.

So I have to be very efficient with my time.

One of the most efficient ways to communicate with
lots of people – at the same time – is via webinar.

Teleseminar  = Seminar  via the phone.
Webinar  = (Tele)seminar via the Web.

If you’ve not been on one before then essentially
it’s a teleseminar which people can access online
and therefore see other media  i.e. images or
powerpoint presentations – that kind of thing.

People can still phone-in to a webinar as well if
they’re on the move.

Now, the neat thing about webinars is that you can
have hundreds of people on them – and it doesn’t
cost a penny – apart from the few dollars a month
license fee.

No travelling, no fuel, no hotel rooms, no hiring
expensive conference facilities, no hassles!

And – with the savings – you can reward prospects,
clients, employees or suppliers for turning up -
or simply save your money.

So let’s say that you own an IT company.

You can run weekly training classes – by webinar
and very cheaply and efficiently ensure your clients
are using your software/hardware properly and to
their best advantage.

Or you could train up a team of sales reps across
the country for your large car dealership franchise.

It’ simple!

Simply email your list what the webinar is about and
how it will benefit them.

For a Law firm – it might be about changes in UK Law
which affects landlords or businesses etc.

For an accountancy practice – it could be details
about new tax updates.

For an exclusive club like university alumni it
could be the year’s speaker engagement.

participants register for the webinar which starts at a
particular time/date. Emails are automatically sent before
the webinar to remind people about access codes and
the URL to visit at the right time.

Then, when you’re presenting the webinar – with 2 to
2000 people on it, you can ask questions, mute people,
unmute people, take polls, show diagrams – play music
- whatever is appropriate for your business!

And finally, you can record the whole thing so that
people that missed it can watch it later or listen
to it as a podcast.

How powerful is that?

Once again, it’s another things that very low cost, easy
to use and hugely undervalued by businesses meaning there’s
opportunities abounding because most people are missing
a trick…

If you’d like some good, straight help with your web marketing
then the best place to start is to take a risk free trial of our
services today at http://www.mklink.com/getstarted/

Speak soon,
Mike Knight – MKLINK.


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A great site – nothing to do with Marketing

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http://www.vouchercodes.co.uk/

But a wicked site that could save my members’s money…

mk

Another useful site :

http://mashable.com


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