MKLINK Internet Marketing Tips

Get More tips at http://www.mklink.com/getstarted

You Can find out how well your competitors are doing – on EBay!

In fairness, it’s most useful to people that sell stuff online – because
you can literally see how well your competitors are selling.

But…as a business, you BUY stuff don’t you?

Well, if you can see that people selling the stuff you either want to
buy or invest in are struggling then you can expect better prices and service.

After all – it’s simple research.

How do you do it?
Simple – you checkout the lifetime feedback ratings. Even if you don’t
have a specific competitor you wish to check out, you can simply search for
the products that you are looking for and see who the key players are.

The trick is to make sure that you can see the amount of feedback being given about specific product types over a long period.

If you can see that the rate of feedback has dropped then – all things being equal, the ebay seller is simply selling LESS of that item over time.

You can of course measure this against other sellers and see if there is a pattern.

It’s a bit like looking at the growth-rings in a sawn off log – you can see the tree’s rapid growth years and years of slow growth.

Naturally, there are some items that are seasonal and need to be factored in (common sense)
but if you are selling widgets and feel as though you have been struggling recently – or indeed booming then this is a quick and dirty way to see how everyone else is getting on.

The one good thing about Ebay of course is that it’s great for makret research, price testing, consumer feedback etc – simply because it has the sheer volume of traffic.

Far too many people I speak with feel Ebay is for selling junk or that it’s ‘beneath’ them somehow. It’s a big mistake I feel as you can use Ebay a lot to develop your business
- without ever buying or selling anything necessarily.

Would you like more marketing tips and some real, practical help from a company that’s been doing this since 1998 and generated over £40 Million on behalf of it’s clients?

Register today at http://www.mklink.com/getstarted

‘Till next time,

Mike Knight – MKLINK

Boring Stuff!

Checked out http://www.mklink.com/getstarted/ Yet?

Your best marketing that NEVER gets the limelight…

You already know your main areas to improve upon :
Traffic, Conversion, Retention.

1 – Traffic is vanity. (It’s the expensive bit – usually)
2 – Conversion is sanity. (Where you cover marketing costs)
3 – Retention is profitability.(Where you actually make MONEY)

Of course, the goal with your web marketing is to get to step 3, as fast as possible.

Yet most people stop at step 1 – hence their costs are high but their returns are low.

A FEW people optimise their marketing and get to step 2.

…but then they forget to do the “boring stuff”…

That’s things like sending their prospects & clients emails, personalised cards, follow up calls.

Or surveying their clients about what they actually WANT.

Or asking clients for referrals, testimonials or feedback.

Or sending regular news, tips & helpful stuff.

You know the “stuff” I mean!

It ain’t rocket science and it ain’t hard.

Yet when was the last time you got a birthday card from your accountant?

Or when was the last time your lawyer called you up and asked if you were HAPPY with their service?

Or when was the last time your IT company sent you a box of chocolates for using their computers or referring someone to them?

When was the last time YOU did any of this stuff???

This low-cost form of marketing really does mean the difference between struggling for business and getting loads of business.

Well, don’t worry about it any more because you can now automate most of this “boring” but essential marketing and get the profits you deserve !!!

MKLINK now offer loyalty marketing as a service to all our clients.

In a nutshell, by doing your “chores” for you, they will actually get done!

The difference between success and failure very often isn’t complicated – it’s simply getting round to doing the stuff that you know you should be doing anyway: regularly, efficiently and not giving up on it.

So now you can dramatically improve your conversion and retention rates, thereby increasing not only profits & customer loyalty but also your testimonials, referrals, order values and goodwill simply by getting us to do the follow-up marketing so that you can concentrate on the more interesting parts of your business!

Want more details? If you’re NOT yet an existing client then we’ll need to have an introductory consultation and to do that,
register now at : http://www.mklink.com/getstarted

’till next time,

Mike Knight. MKLINK Internet Marketing Tips