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Build a Website – Quick, Easy, Free!
If you haven ‘t used Google Sites, then you might want to consider having at least a look at it because it’s really good!
(And for the “snobs” out there, I suggest you re-think)
Now, it’s not the most powerful website editor in the world but it’s not trying to be. But it’s simple to use and because it’s simple to use it means that it’s more likely to get used by you and your team.
In terms of effectiveness, give me a website that is simple but used over a flash one that doesn’t get updated any day.
Why do you want a Google Site?
Well, you already know my views on getting more than one website i.e.microsites. And I also explained the benefits of having a wiki
Well, Google sites essentially lets you do both in one go.
So, you can use it as a collaborative tool and just use it as an intranet that your team can see and edit or you can let the whole world see it and get the benefits of additional visitor traffic.
Google sites is of course a subset of Google Docs, which is an array of products that you can use – for free – that can help your business, communications and workflow
Personally, I’ve recently been warming up to the whole array of products that Google is offering. Whilst I don’t think Microsoft products like Sharepoint are dead just yet, I think that Google are certainly looking to be a major player in this space.
As I collaborate with staff all round the country, I really like the sharing facility of the Google spreadsheet. it enables me to update a spreadsheet at the same time that other people are using it and it even emails me if some data has been changed.
I can literally “see” what they’re doing whilst I’m doing my stuff.
Of course all the other collaborative tools – such as email, calendar sharing, word processors and the like are great, free and getting better.
I dare say some people could run their entire business directly from Google Docs.
But I’m digressing. I just want you to think about the marketing possibilities of enabling many people to update a website.
Not only do many hands make light work but also many hands may well have different areas of expertise that they can add value to a shared website, quickly, easily and with little or no training or cost.
I’m talking about embedding PDF’s, images, video in fact all the stuff you should be adding regularly to your main website.
But again, a lot of people don’t because they simply don’t know how to do it and so it never gets done – and so the opportunity is missed.
For example – did you know you can create a live poll using Google Docs and spreadsheets? So now you can email you clients – for free – and survey them – for free.
All I’m saying is that it’s quick and easy and free and can get you more business. I love it.
Meantime, if you think you’d benefit from some straight internet marketing advice, just go to http://mklink.com/getstarted and
we’ll have a chat.
’till next time,
Mike Knight. MKLINK Internet Marketing Tips
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