The Power of Niche Marketing.
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Sometimes I think that people forget where the real power of the web really lies.
Most people get so caught up in the design of their website or even just the day to day “stuff” about their business that they lose sight of one of the the best ways to leverage the internet.
The web is extremely good for marketing products and services that are difficult to get hold of or are niche because of the sheer scope of it.
And you’ll know by now that I keep harping on that it’s far better to have multiple streams of niche traffic rather than just one stream of mostly untargetted traffic.
But a lot of people tell me something along the lines of “Oh well I’m a lawyer and I offer legal advice primarily about matrimonial issues” or “Our accountancy firm just operates in Bristol” and so on.
Well how about this for a mind shift? If you only ever offer mainstream “stuff” in your local area then you’ll hit a glass ceiling because there’s only so many people you can help.
But if you have a niche product or service, then you can help people much, much further away and consequently increase your earning potential.
Going back to the previous examples…The lawyer may have dealt with a couple that had a divorce occurring but it was complicated by both partners being in a network marketing company that they’ve both built up. Who get’s the network and how is it shared?
The accountant may have some experience of working with businesses looking to invest in property in Turkey and dealing with Turkish Law.
Now, how many OTHER people would benefit from some telephone(or web based) consultancy about specific areas of Turkish Law? Or Matrimonial issues involving a network marketing company?
Obviously they could offer consultancy to individuals or even other accountants and lawyers!
Yet SO FEW people I speak to leverage their knowledge like this - they simply wait for the next local client and start all over again, not getting more leverage out of their experiences.
If you sell products then of course you should increase your stock with niche products because that’s where you can make good margins. Often, you don’t even need to keep them in stock - just be able to “drop ship” straight from the manufacturer.
So, if you’re a fishing tackle shop, start selling certain baits or tackle that’s really hard to get hold of because otherwise you’re competing on mainstream stuff that everyone else is selling.
If you’re a sports shop, sell products for niche sports or people with specific needs.
The main point I’m making is that if you’re not continually identifying niches and adding them to your portfolio of products or services, you’re probably limiting yourself massively and wondering why you’re never found in the search engines!
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’till Next Time,
Mike Knight. MKLINK Internet Marketing Tips