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19 Jul 2006   12:33:39 pm
Website Statistics - The Basics
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Question:
How do you know how successful your website is if you don't measure?
Why play cricket without bothering to keep the score?

Did you realize you can discover...(?)

Where your visitors are coming from - geographically.

What time of day or night they visited you

Who referred them to your site.

What search words they used to find you.

How many times those keywords were used to find you

Which pages they looked at.

Which Pages they left your site

Whether they come back later or not.

Which browser they are using.

Loads, Loads More...




You see, virtually all site-owners have just a vague idea of how many visitors they
have on (say) a daily basis.

That's a bit like just having one gauge on your car
- just to measure the temperature for example!

Once you know at least the basics of website analytics, you can really start to
increase the conversion of your site - often for zero or little cost
- just by adjusting a few words here or links there!


So, Lets Clear up Some Confusion.
Here's a few terms...


Visitors

A 'visit' is a single visit to your website by one person. Forget how many pages of
your site they view - its still just one visit.
If that person comes back a day later - that's another visit. If you have just one
person(the same person) looking at your website each day for a month
- that'd be 30 visits - but just ONE UNIQUE VISIT - get it?
Generally the more unique visitors the better and loads of plain visits mean people
keep coming back...

Hits
This is subject to a lot of confusion! Also, rules vary here
- but this will serve for this primer...
A hit occurs every time a file is downloaded from your website. So, If you have a
website with loads of images and stuff - that represents loads of hits - even if the
visitor just visits one page.

Say they just visit the home-page - (which itself is a file), which has say 3 different
graphics - that's a total of 4 hits. Make sense?
Other files could be backround sounds, FLASH movies, audio - etc etc.

Page Views
These simply how many pages were ‘viewed’ by UNIQUE visitors.
Scenario: your site has 5 pages and 2 different people look at the site.
Person 1 looks at 4 pages.
Person 2 gets bored and just looks at the homepage.

thus, Total Page views = 5.
This can be a measure of how interesting or 'Sticky' your site is.
One visitor may generate ten page views and another may generate five page views
– in which case your two unique visitors generated a total of fifteen page views.

Conclusion


Website Analytics can be a heavy subject and this is just the very tip of the iceberg.

However, you should get a primer on the basics or get someone to manage it for you
- otherwise you'll never, ever get the most 'Bang for your Buck'


Want to know More?
Simply reply to this email, call me on 01454 852414 or visit here:http://www.mklink.com/contact2.php?source=blog
Category : General | Posted By : mklink | Comments[0] | Trackbacks [0]
03 Jul 2006   01:34:30 pm
Tips on Writing Good Web Copy
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Writing the copy for your website requires a different approach to writing printed documents. It is certainly worth devoting equal time and consideration to preparing the copy as it is to designing fancy graphics. The copy should be planned in a way that leads the site visitor through a sales ‘funnel’ or process, and gives them the opportunity to respond with frequent ‘calls to action’. In order to do this, you must first decide who your target market is and how best to appeal to them – write for your audience. Secondly you need to clearly lay out the benefits of your products and services, and try to counter any objections that the website visitor may have, build trust, and provide reassurance. Finally, the objective should be clear from the outset – what exactly do you want your target website visitor to do on reading the copy?

Consider how a web page is viewed

Tracking research has shown that the eye flicks over the whole page first, and focuses briefly on what attracts attention e.g. headlines, subheadings, captions or menu items. Some skim reading also takes place in order identify what the site visitor actually wants to read. For these reasons, these elements should be made as significant, emotive and appealing to your target audience as possible.

The top left of the page has been shown to get the most attention, so the main benefit/message could be clearly stated there.

In order to keep the readers attention, and help them to identify the part of the copy that most appeals to them, text should be arranged into short sentences and bite sized chunks.

To facilitate this process further, easily readable fonts could be used such as Verdana, Trebuchet MS and Georgia. These appear to the reader to be modern and professional. They are also available on most computers, and are easy to read on paper too.

Calls to action should be clearly identifiable, so conventions such as only underlining links should be adhered to.

Short or long copy?

Long copy often works better than short copy, but should only be as long as it needs to be to make a sale. Long copy often takes the form of online sales letters or sales presentations.

More Tips

Simple, objective language should be used, and redundant words removed. It is important to remember that people buy on emotion and then try to justify it with logic afterwards. For this reason, use words which elicit emotion in the target market. Your copy should grab attention, entertain the reader, educate, inform, offer solutions, gain trust, and most importantly, convince people to buy from you. Remember to always emphasise the benefits of the products/services, provide frequent calls to action, and make sure that the web pages are accessible to all website visitors. For more tips on increasing your website’s conversion rate, go to http://www.website-conversion-strategies.co.uk/[url][/url][url][/url]
Category : General | Posted By : mklink | Comments[0] | Trackbacks [0]
 
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