Google PageRank - is it important for your website?
PageRank is system for ranking web pages developed by Google founders Larry Page and Sergey Brin. It is intended to be an indicator of a page's value on the web. What Google decides are high quality pages, receive a higher PageRank. This is shown as a mark out of 10. If you download Google's toolbar (which is free), the PageRank of each site that you visit is diplayed as a green band, then by passing your mouse over it, the ranking number is displayed.
PageRank is certainly not the only important factor where Google is concerned, because there are over 100 other factors involved in ranking your website / web pages.
However, the 2 main ways in which PageRank can affect your web pages' positions in Google are:
1) The number of incoming links to your page
2) The number of outgoing links from the page that points at yours. The less links it has, the better the PageRank for your page.
Whatever the situation, there are two important rules of thumb that you can apply to your web pages which will make it
difficult for them not to get high rankings:
1) Make sure you have plenty of good web page content which can easily be crawled by search engines.
2) Make sure you have plenty of inbound links that come from relevant and reputable websites.